Brandwave

Bing vs DuckDuckGo:Which is more popular in New Zealand?

In October 2026, DuckDuckGo had more branded searches than Bing among search engines in New Zealand. DuckDuckGo had about 63,200 branded searches, while Bing had 55,200. DuckDuckGo made up 2.3% of all search engine searches we track, and Bing accounted for 2%. When we asked ChatGPT and Google AI Overviews about search engines, both Bing and DuckDuckGo appeared in all five answers. Bing was mentioned before DuckDuckGo in three out of five answers.

Among search engines in New Zealand in October 2026

Who do people search for more?

DuckDuckGo, about 14% more searches than Bing

DuckDuckGo 63.2K searchesBing 55.2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bing in 5 of 5DuckDuckGo in 5 of 5

Who does AI recommend more?

Bing, named ahead of DuckDuckGo in 3 of 5 answers

Bing first in 3DuckDuckGo first in 2

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Top search engines in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bing and DuckDuckGo showed up in all five answers. Bing was listed before DuckDuckGo in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google1st
  2. Bing2nd
  3. DuckDuckGo3rd
  4. Brave Search4th
  5. Startpage5th
  6. Ecosia6th
  7. Yahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DuckDuckGo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ecosia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brave Search3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Startpage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about search engines

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bing or DuckDuckGo more popular in search?

This chart shows how often people search Google for Bing and DuckDuckGo by name. Each line represents a brand's share of searches for all seven search engines we track, month by month, from searches in New Zealand.

Bing and DuckDuckGo among search engines in New Zealand, by month

Share of searches by month for DuckDuckGo, Bing. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogleDuckDuckGoBingStartpageEcosiaBrave SearchYahoo
Nov 202595.2%2.2%2.3%0.15%0.05%0.04%0.07%
Dec 202592.8%3.3%3.5%0.18%0.07%0.06%0.09%
Jan 202693%3.1%3.3%0.17%0.17%0.08%0.1%
Feb 202695.6%2%2.1%0.14%0.1%0.05%0.05%
Mar 202696.5%1.5%1.6%0.13%0.1%0.05%0.05%
Apr 202694.8%2.3%2.5%0.16%0.1%0.06%0.07%
May 202695.7%2.1%1.8%0.18%0.13%0.05%0.05%
Jun 202695.8%2.1%1.8%0.18%0.11%0.04%0.05%
Jul 202694.7%2.4%2.4%0.24%0.12%0.07%0.07%
Aug 202695.4%2.1%2.2%0.21%0.09%0.05%0.04%
Sep 202695.6%2.2%1.9%0.18%0.09%0.05%0.05%
Oct 202695.3%2.3%2%0.2%0.07%0.06%0.05%

How has branded search for Bing and DuckDuckGo changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: DuckDuckGo took it in May 2026, Bing took it in July 2026, DuckDuckGo took it in September 2026.
  • Across the 12 months ending October 2026, Bing’s share of searches among search engines in New Zealand moved from 2.3% to 2%, and its estimated monthly branded searches moved from 54.9K to 55.2K.
  • Across the 12 months ending October 2026, DuckDuckGo’s share of searches among search engines in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches moved from 52.4K to 63.2K.

How did search popularity change for New Zealand search engines in October 2026?

1 change

  1. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 20.5% over 12 measured months, from 52.4K to 63.2K in October 2026.

How are Bing’s and DuckDuckGo’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bing’s and DuckDuckGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bing

4 branded search terms

  • ads bing
  • bing
  • bing search
  • bing search engine

DuckDuckGo

7 branded search terms

  • duckduckgo
  • duckduckgo app
  • duckduckgo browser
  • duckduckgo dark
  • duckduckgo privacy browser
  • duckduckgo search
  • duckduckgo search engine

How the Brand Demand Index is measured

Other head-to-heads among search engines

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