Brandwave

DuckDuckGo vs Ecosia:Which is more popular by branded search in New Zealand?

In August 2026, DuckDuckGo had more branded searches than Ecosia among search engines in New Zealand. DuckDuckGo was estimated to have 64.4K branded searches compared to Ecosia’s 2.7K, and held a 2.3% Share of Search versus Ecosia’s 0.1%.

Share of Search among search engines in New Zealand in August 2026Which is more popular in search, DuckDuckGo or Ecosia?
DuckDuckGo2.3%64.4K searches
vs
Ecosia0.1%2.7K searches
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Which is more popular in search, DuckDuckGo or Ecosia?

Compare the search engines New Zealanders search with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DuckDuckGo and Ecosia among search engines in New Zealand, by month

Share of Search by month for DuckDuckGo, Ecosia. The figures are in the table below the chart.

View monthly share of search table
MonthGoogleDuckDuckGoBingYahooEcosia
Oct 202595.7%2.3%1.3%0.71%0.05%
Nov 202595.4%2.4%1.3%0.76%0.05%
Dec 202593.5%3.5%1.9%0.91%0.08%
Jan 202693.7%3.4%1.9%0.89%0.18%
Feb 202695.8%2.3%1.3%0.58%0.12%
Mar 202696.7%1.7%0.97%0.45%0.11%
Apr 202695.1%2.6%1.5%0.68%0.11%
May 202696%2.3%1.1%0.5%0.14%
Jun 202696.1%2.3%1.1%0.42%0.12%
Jul 202695.2%2.6%1.5%0.56%0.14%
Aug 202695.9%2.3%1.3%0.4%0.1%
Sep 2026—————

How has the DuckDuckGo and Ecosia comparison changed over the last 12 months?

  • DuckDuckGo was ahead of Ecosia in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand held steady at 2.3%, and its estimated monthly branded searches moved from 52.8K to 64.4K.
  • Across the 11 months ending August 2026, Ecosia’s estimated Share of Search among search engines in New Zealand moved from 0.05% to 0.1%, and its estimated monthly branded searches moved from 1.1K to 2.7K.

How did search popularity change for New Zealand search engines in August 2026?

  1. Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.

  2. Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using DuckDuckGo’s and Ecosia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DuckDuckGo

13 branded search terms

  • duckduckgo
  • duckduckgo app
  • duckduckgo browser
  • duckduckgo com
  • duckduckgo dark
  • duckduckgo download
  • duckduckgo near me
  • duckduckgo online
  • duckduckgo privacy browser
  • duckduckgo search
  • duckduckgo search engine
  • www duckduckgo com browser
  • www duckduckgo com search engine

Ecosia

7 branded search terms

  • ecosia
  • ecosia browser
  • ecosia near me
  • ecosia nz
  • ecosia org
  • ecosia search
  • ecosia search engine

How the Brand Demand Index is measured

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