Brandwave

Cracker brands in New Zealand:Which brands are most popular in search?

In August 2026, Ritz was the most searched among cracker brands in New Zealand, with an estimated 860 branded searches and 36.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ritz36.4%
  2. Huntley & Palmers34.3%
  3. Jatz16.1%
  4. Vita-Weat13.1%

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Share of SearchLeaderboard

Compare the cracker and rice cracker brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cracker brands in New Zealand, by month

Share of Search by month for Ritz, Huntley & Palmers, Jatz, Vita-Weat. The figures are in the table below the chart.

View monthly share of search table
MonthRitzHuntley & PalmersJatzVita-Weat
Oct 202536.5%39.3%11.2%12.9%
Nov 202540%37%13.9%9.1%
Dec 202542.2%34.6%15.1%8.1%
Jan 202633.3%35.9%14.1%16.7%
Feb 202638%38.5%10.7%12.8%
Mar 202640.3%34.5%11.2%14.1%
Apr 202637.8%36.1%11.1%15%
May 202644.1%31.4%9.8%14.7%
Jun 202643.4%32.8%11.1%12.7%
Jul 202640.2%33.3%13.7%12.7%
Aug 202636.4%34.3%16.1%13.1%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Ritz

    36.4%

    held 1st · 860 estimated branded searches · +4.9% vs prior month · -3.8 points

  2. 2.Huntley & Palmers

    34.3%

    held 2nd · 810 estimated branded searches · +19.1% vs prior month · +1 points

  3. 3.Jatz

    16.1%

    held 3rd · 380 estimated branded searches · +35.7% vs prior month · +2.4 points

  4. 4.Vita-Weat

    13.1%

    held 4th · 310 estimated branded searches · +19.2% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among cracker brands in New Zealand?

In August 2026, Ritz was the most searched among cracker brands in New Zealand, with an estimated 860 branded searches and 36.4% estimated Share of Search within this set. Huntley & Palmers is in 2nd place, 2.1 percentage points behind at 34.3% Share of Search.

New Zealand cracker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ritz36.5% → 36.4%44.1%May 202633.3%Jan 20262nd → 1st
Huntley & Palmers39.3% → 34.3%39.3%Oct 202531.4%May 20261st → 2nd
Jatz11.2% → 16.1%16.1%Aug 20269.8%May 20264th → 3rd
Vita-Weat12.9% → 13.1%16.7%Jan 20268.1%Dec 20253rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand decreased from 39.3% to 34.3%.
  • Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand increased from 11.2% to 16.1%.
  • Across the 11 months ending August 2026, Ritz’s estimated Share of Search among cracker brands in New Zealand peaked at 44.1% in May 2026 and was lowest at 33.3% in January 2026.
  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 31.4% in May 2026.
  • Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand peaked at 16.1% in August 2026 and was lowest at 9.8% in May 2026.
  • Across the 11 months ending August 2026, Vita-Weat’s estimated Share of Search among cracker brands in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.1% in December 2025.
  • Across the 11 months ending August 2026, Ritz rose from 2nd to 1st among cracker brands in New Zealand.
  • Across the 11 months ending August 2026, Huntley & Palmers fell from 1st to 2nd among cracker brands in New Zealand.
  • Across the 11 months ending August 2026, Jatz rose from 4th to 3rd among cracker brands in New Zealand.
  • Across the 11 months ending August 2026, Vita-Weat fell from 3rd to 4th among cracker brands in New Zealand.

How did search popularity change for New Zealand cracker brands in August 2026?

  1. In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.

  2. In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.

  3. In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.

  4. Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.

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