Jatz vs Ryvita:Which is more popular in New Zealand?
In September 2026, Jatz had more branded searches than Ryvita among cracker brands in New Zealand. Jatz had about 6,700 branded searches, while Ryvita had 570. Jatz made up 71.4% of all cracker brand searches we track, and Ryvita accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about cracker brands, Jatz and Ryvita each appeared in three of the five answers. Jatz was mentioned before Ryvita in two out of three answers.
Who do people search for more?
Jatz, about 12 searches for every 1 for Ryvita
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Jatz, named ahead of Ryvita in 2 of 3 answers
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Top cracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jatz was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ryvita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jatz was listed before Ryvita in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about cracker brands
5 answers
Asked ChatGPT
“Which cracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cracker brands in New Zealand?”
Asked ChatGPT
“What's the best cracker brand in New Zealand for snacking?”
- 1Jatz
- 1
Searched Google, AI Overview
“healthy crackers nz”
Searched Google, AI Overview
“gluten free crackers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Jatz or Ryvita more popular in search?
This chart shows how often people search Google for Jatz and Ryvita by name. Each line represents a brand's share of searches for all six cracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jatz, Ryvita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jatz | Ryvita |
|---|---|---|
| Nov 2025 | 11.7% | 15.2% |
| Dec 2025 | 14% | 14.5% |
| Jan 2026 | 11.4% | 20% |
| Feb 2026 | 9.3% | 17.2% |
| Mar 2026 | 9.3% | 14.9% |
| Apr 2026 | 8.7% | 17.4% |
| May 2026 | 7.9% | 15.5% |
| Jun 2026 | 9.3% | 15.9% |
| Jul 2026 | 10.9% | 16.7% |
| Aug 2026 | 12.5% | 18.4% |
| Sep 2026 | 71.4% | 6.1% |
| Oct 2026 | — | — |
How has branded search for Jatz and Ryvita changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending September 2026: Jatz took it in September 2026.
- Across the 11 months ending September 2026, Jatz’s share of searches among cracker brands in New Zealand moved from 11.7% to 71.4%, and its estimated monthly branded searches moved from 230 to 6.7K.
- Across the 11 months ending September 2026, Ryvita’s share of searches among cracker brands in New Zealand moved from 15.2% to 6.1%, and its estimated monthly branded searches moved from 300 to 570.
How did search popularity change for New Zealand cracker brands in September 2026?
2 changes
In September 2026, Jatz overtook Ritz and 2 others to become the leader among cracker brands in New Zealand, with 71.4% of the searches.
In September 2026, Ryvita lost share of searches among cracker brands in New Zealand, from 18.4% to 6.1%.
How are Jatz’s and Ryvita’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Jatz’s and Ryvita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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