How popular isJatz in search?
In August 2026, there were an estimated 380 branded searches for Jatz in New Zealand which is up 90% over the last 11 months. Jatz holds 16.1% estimated Share of Search among New Zealand cracker brands and is ranked 3rd of 4 competitors for search popularity.
Ritz36.4%Huntley & Palmers34.3%
Jatz16.1%
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Which cracker brands compete with Jatz?
Share of Search by month for Ritz, Huntley & Palmers, Jatz, Vita-Weat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 860 | +4.9% | -3.8 points | |
| 2, held 2nd | 34.3% | 810 | +19.1% | +1 points | |
| 3, held 3rd | 16.1% | 380 | +35.7% | +2.4 points | |
| 4, held 4th | 13.1% | 310 | +19.2% | +0.4 points |
1.
Ritz36.4%
held 1st · 860 estimated branded searches · +4.9% vs prior month · -3.8 points
34.3%
held 2nd · 810 estimated branded searches · +19.1% vs prior month · +1 points
3.
16.1%
held 3rd · 380 estimated branded searches · +35.7% vs prior month · +2.4 points
13.1%
held 4th · 310 estimated branded searches · +19.2% vs prior month · +0.4 points
Compare search popularity between Jatz and its closest rivals
How has branded search demand for Jatz changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jatz in New Zealand rose from 200 to 380.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand increased from 11.2% to 16.1%.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand peaked at 16.1% in August 2026 and was lowest at 9.8% in May 2026.
- Across the 11 months ending August 2026, Jatz rose from 4th to 3rd among cracker brands in New Zealand.
How did search popularity change for New Zealand cracker brands in August 2026?
4 changes
In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.
Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.
How is Jatz measured?
Brandwave collects information about searches that people make online using Jatz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jatz
- jatz crackers
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Is Jatz your brand?
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