Brandwave

How popular isVita-Weat?

In September 2026, people searched for Vita-Weat by name about 250 times in New Zealand, a 66.7% increase from 11 months earlier. These searches made up 2.7% of all New Zealand cracker brand searches, placing Vita-Weat sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about cracker brands, Vita-Weat appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Vita-Weat is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. JatzShare of searches 71.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. RitzShare of searches 10%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Nairn'sShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. RyvitaShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Vita-WeatShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top cracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vita-Weat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vita-Weat is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Huntley & Palmers1st
  2. Jatz2nd
  3. Vita-Weat3rd
  4. Ryvita4th
  5. Ritz5th
  6. Nairn's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jatz3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryvita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huntley & Palmers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vita-Weat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ritz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nairn's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cracker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Vita-Weat compared with other New Zealand cracker brands?

Vita-Weat against cracker brands in New Zealand, by month

Share of searches by month for Jatz, Ritz, Nairn's, Ryvita, Huntley & Palmers, Vita-Weat. The figures are in the table below the chart.

View monthly share of searches table
MonthJatzRitzNairn'sRyvitaHuntley & PalmersVita-Weat
Nov 202511.7%33%23.9%15.2%8.6%7.6%
Dec 202514%38.5%18.5%14.5%7%7.5%
Jan 202611.4%26.5%21.6%20%6.9%13.5%
Feb 20269.3%32.6%21.9%17.2%7.9%11.2%
Mar 20269.3%33.1%21%14.9%10.5%11.3%
Apr 20268.7%29.1%23.9%17.4%9.1%11.7%
May 20267.9%31.3%23%15.5%10.3%11.9%
Jun 20269.3%30%25.6%15.9%9.3%10.1%
Jul 202610.9%31.1%23%16.7%8.2%10.1%
Aug 202612.5%27.5%23%18.4%8.5%10.2%
Sep 202671.4%10%6.5%6.1%3.4%2.7%
Oct 2026——————

  1. 1.Jatz

    71.4%

    Moved from 4th to 1st. 6.7K estimated branded searches, +1663.2% vs prior month. Share +58.9 points.

  2. 2.Ritz

    10%

    Moved from 1st to 2nd. 940 estimated branded searches, +11.9% vs prior month. Share -17.5 points.

  3. 3.Nairn's

    6.5%

    Moved from 2nd to 3rd. 610 estimated branded searches, -12.9% vs prior month. Share -16.5 points.

  4. 4.Ryvita

    6.1%

    Moved from 3rd to 4th. 570 estimated branded searches, +1.8% vs prior month. Share -12.3 points.

  5. 5.Huntley & Palmers

    3.4%

    Moved from 6th to 5th. 320 estimated branded searches, +23.1% vs prior month. Share -5.1 points.

  6. 6.Vita-Weat

    2.7%

    Moved from 5th to 6th. 250 estimated branded searches, -19.4% vs prior month. Share -7.5 points.

Compare popularity between Vita-Weat and its closest rivals

Every comparison with Vita-Weat

5 comparisons

How has branded search demand for Vita-Weat changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Vita-Weat in New Zealand rose from 150 to 250.
  • Across the 11 months ending September 2026, Vita-Weat’s share of searches among cracker brands in New Zealand decreased from 7.6% to 2.7%.
  • Across the 11 months ending September 2026, Vita-Weat’s share of searches among cracker brands in New Zealand peaked at 13.5% in January 2026 and was lowest at 2.7% in September 2026.

How did search popularity change for New Zealand cracker brands in September 2026?

6 changes

  1. In September 2026, Jatz overtook Ritz and 2 others to become the leader among cracker brands in New Zealand, with 71.4% of the searches.

  2. In September 2026, Ritz lost share of searches among cracker brands in New Zealand, from 27.5% to 10%.

  3. In September 2026, Nairn's lost share of searches among cracker brands in New Zealand, from 23% to 6.5%.

  4. In September 2026, Ryvita lost share of searches among cracker brands in New Zealand, from 18.4% to 6.1%.

  5. In September 2026, Vita-Weat lost share of searches among cracker brands in New Zealand, from 10.2% to 2.7%.

  6. In September 2026, Huntley & Palmers lost share of searches among cracker brands in New Zealand, from 8.5% to 3.4%.

How are Vita-Weat’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Vita-Weat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vita weat
  • vita weat crackers
  • vitawheat

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How the Brand Demand Index is measured

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