Huntley & Palmers vs Vita-Weat:Which is more popular by branded search in New Zealand?
In August 2026, Huntley & Palmers had more branded searches than Vita-Weat among cracker brands in New Zealand. Huntley & Palmers was estimated to have 810 branded searches compared to Vita-Weat’s 310, and held a 34.3% Share of Search versus Vita-Weat’s 13.1%.
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Which is more popular in search, Huntley & Palmers or Vita-Weat?
Compare the cracker and rice cracker brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huntley & Palmers, Vita-Weat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
How has the Huntley & Palmers and Vita-Weat comparison changed over the last 12 months?
3 findings
- Huntley & Palmers was ahead of Vita-Weat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand moved from 39.3% to 34.3%, and its estimated monthly branded searches moved from 700 to 810.
- Across the 11 months ending August 2026, Vita-Weat’s estimated Share of Search among cracker brands in New Zealand moved from 12.9% to 13.1%, and its estimated monthly branded searches moved from 230 to 310.
How did search popularity change for New Zealand cracker brands in August 2026?
2 changes
In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Huntley & Palmers’ and Vita-Weat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huntley & Palmers
10 branded search terms
- huntley & palmers
- huntley & palmers biscuits
- huntley & palmers cookies
- huntley & palmers crackers
- huntley & palmers nz
- huntley and palmers cracker bread
- huntley and palmers rice crackers
- huntley palmers
- huntley palmers biscuits
- huntley palmers crackers
Vita-Weat
4 branded search terms
- vita weat
- vita weat crackers
- vita weat rice crackers
- vitawheat
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