How popular isVita-Weat in search?
In August 2026, there were an estimated 310 branded searches for Vita-Weat in New Zealand which is up 34.8% over the last 11 months. Vita-Weat holds 13.1% estimated Share of Search among New Zealand cracker brands and is ranked 4th of 4 competitors for search popularity.
Ritz36.4%Huntley & Palmers34.3%
Jatz16.1%
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Which cracker brands compete with Vita-Weat?
Share of Search by month for Ritz, Huntley & Palmers, Jatz, Vita-Weat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 860 | +4.9% | -3.8 points | |
| 2, held 2nd | 34.3% | 810 | +19.1% | +1 points | |
| 3, held 3rd | 16.1% | 380 | +35.7% | +2.4 points | |
| 4, held 4th | 13.1% | 310 | +19.2% | +0.4 points |
1.
Ritz36.4%
held 1st · 860 estimated branded searches · +4.9% vs prior month · -3.8 points
34.3%
held 2nd · 810 estimated branded searches · +19.1% vs prior month · +1 points
3.
16.1%
held 3rd · 380 estimated branded searches · +35.7% vs prior month · +2.4 points
13.1%
held 4th · 310 estimated branded searches · +19.2% vs prior month · +0.4 points
Compare search popularity between Vita-Weat and its closest rivals
How has branded search demand for Vita-Weat changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vita-Weat in New Zealand rose from 230 to 310.
- Across the 11 months ending August 2026, Vita-Weat’s estimated Share of Search among cracker brands in New Zealand peaked at 16.7% in January 2026 and was lowest at 8.1% in December 2025.
- Across the 11 months ending August 2026, Vita-Weat fell from 3rd to 4th among cracker brands in New Zealand.
How did search popularity change for New Zealand cracker brands in August 2026?
4 changes
In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.
Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.
How is Vita-Weat measured?
Brandwave collects information about searches that people make online using Vita-Weat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- vita weat
- vita weat crackers
- vita weat rice crackers
- vitawheat
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Is Vita-Weat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.