Jatz vs Vita-Weat:Which is more popular by branded search in New Zealand?
In August 2026, Jatz had more branded searches than Vita-Weat among cracker brands in New Zealand. Jatz was estimated to have 380 branded searches compared to Vita-Weat’s 310, and held a 16.1% Share of Search versus Vita-Weat’s 13.1%.
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Which is more popular in search, Jatz or Vita-Weat?
Compare the cracker and rice cracker brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jatz, Vita-Weat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
How has the Jatz and Vita-Weat comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Jatz took it in November 2025, Vita-Weat took it in January 2026, Jatz took it in July 2026.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand moved from 11.2% to 16.1%, and its estimated monthly branded searches moved from 200 to 380.
- Across the 11 months ending August 2026, Vita-Weat’s estimated Share of Search among cracker brands in New Zealand moved from 12.9% to 13.1%, and its estimated monthly branded searches moved from 230 to 310.
How did search popularity change for New Zealand cracker brands in August 2026?
2 changes
In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jatz’s and Vita-Weat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.