Brandwave

How popular isHuntley & Palmers in search?

In August 2026, there were an estimated 810 branded searches for Huntley & Palmers in New Zealand which is up 15.7% over the last 11 months. Huntley & Palmers holds 1.9% estimated Share of Search among New Zealand biscuit brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Cookie Time40.9%
  2. Arnott's23.5%
  3. Oreo17.5%
  4. Griffin's16.2%
  5. Huntley & Palmers1.9%
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Which biscuit brands compete with Huntley & Palmers?

Huntley & Palmers against biscuit brands in New Zealand, by month

Share of Search by month for Cookie Time, Arnott's, Oreo, Griffin's, Huntley & Palmers. The figures are in the table below the chart.

View monthly share of search table
MonthCookie TimeArnott'sOreoGriffin'sHuntley & Palmers
Oct 202548.3%19.4%14%16.3%1.9%
Nov 202565.4%12.5%9.1%11.7%1.3%
Dec 202560.8%16.1%8.5%13.1%1.5%
Jan 202646.5%21.8%12.9%16.5%2.3%
Feb 202643%24%14.9%15.8%2.3%
Mar 202639.7%23.6%17.6%17.2%1.9%
Apr 202641.6%23.5%14%19%1.9%
May 202638.6%20.5%21.8%17.3%1.7%
Jun 202636.1%26.2%20.3%15.9%1.5%
Jul 202647.1%20%15.8%15.3%1.8%
Aug 202640.9%23.5%17.5%16.2%1.9%
Sep 2026—————

  1. 1.Cookie Time

    40.9%

    held 1st · 17.7K estimated branded searches · +0.06% vs prior month · -6.2 points

  2. 2.Arnott's

    23.5%

    held 2nd · 10.2K estimated branded searches · +35.7% vs prior month · +3.6 points

  3. 3.Oreo

    17.5%

    held 3rd · 7.6K estimated branded searches · +27.1% vs prior month · +1.6 points

  4. 4.Griffin's

    16.2%

    held 4th · 7K estimated branded searches · +22.2% vs prior month · +0.9 points

  5. 5.Huntley & Palmers

    1.9%

    held 5th · 810 estimated branded searches · +19.1% vs prior month · +0.1 points

Compare search popularity between Huntley & Palmers and its closest rivals

How has branded search demand for Huntley & Palmers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Huntley & Palmers in New Zealand rose from 700 to 810.
  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.3% in November 2025.

How did search popularity change for New Zealand biscuit brands in August 2026?

  1. In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.

  2. In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.

  3. In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.

  4. In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.

  5. Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

Which cracker brands compete with Huntley & Palmers?

Huntley & Palmers against cracker brands in New Zealand, by month

Share of Search by month for Ritz, Huntley & Palmers, Jatz, Vita-Weat. The figures are in the table below the chart.

View monthly share of search table
MonthRitzHuntley & PalmersJatzVita-Weat
Oct 202536.5%39.3%11.2%12.9%
Nov 202540%37%13.9%9.1%
Dec 202542.2%34.6%15.1%8.1%
Jan 202633.3%35.9%14.1%16.7%
Feb 202638%38.5%10.7%12.8%
Mar 202640.3%34.5%11.2%14.1%
Apr 202637.8%36.1%11.1%15%
May 202644.1%31.4%9.8%14.7%
Jun 202643.4%32.8%11.1%12.7%
Jul 202640.2%33.3%13.7%12.7%
Aug 202636.4%34.3%16.1%13.1%
Sep 2026————

  1. 1.Ritz

    36.4%

    held 1st · 860 estimated branded searches · +4.9% vs prior month · -3.8 points

  2. 2.Huntley & Palmers

    34.3%

    held 2nd · 810 estimated branded searches · +19.1% vs prior month · +1 points

  3. 3.Jatz

    16.1%

    held 3rd · 380 estimated branded searches · +35.7% vs prior month · +2.4 points

  4. 4.Vita-Weat

    13.1%

    held 4th · 310 estimated branded searches · +19.2% vs prior month · +0.4 points

Compare search popularity between Huntley & Palmers and its closest rivals

How has branded search demand for Huntley & Palmers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand decreased from 39.3% to 34.3%.
  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand peaked at 39.3% in October 2025 and was lowest at 31.4% in May 2026.
  • Across the 11 months ending August 2026, Huntley & Palmers fell from 1st to 2nd among cracker brands in New Zealand.

How did search popularity change for New Zealand cracker brands in August 2026?

  1. In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.

  2. In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.

  3. In August 2026, Ritz lost estimated Share of Search among cracker brands in New Zealand, from 40.2% to 36.4%.

  4. Estimated monthly branded searches for Vita-Weat in New Zealand rose 34.8% over 11 measured months, from 230 to 310 in August 2026.

How is Huntley & Palmers measured?

Brandwave collects information about searches that people make online using Huntley & Palmers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • huntley & palmers
  • huntley & palmers biscuits
  • huntley & palmers cookies
  • huntley & palmers crackers
  • huntley & palmers nz
  • huntley and palmers cracker bread
  • huntley and palmers rice crackers
  • huntley palmers
  • huntley palmers biscuits
  • huntley palmers crackers

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How the Brand Demand Index is measured

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