Brandwave

Huntley & Palmers vs Mrs Higgins:Which is more popular in New Zealand?

In September 2026, Mrs Higgins had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Mrs Higgins had about 2,410 branded searches, while Huntley & Palmers had 320. Mrs Higgins made up 6.4% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Mrs Higgins appeared in three of the five answers and Huntley & Palmers in none.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Mrs Higgins, about 8 searches for every 1 for Huntley & Palmers

Mrs Higgins 2.4K searchesHuntley & Palmers 320 searches

Who does AI mention more?

Mrs Higgins, mentioned in 3 of 5 answers, Huntley & Palmers in 0

Mrs Higgins in 3 of 5Huntley & Palmers in 0 of 5

Who does AI recommend more?

Mrs Higgins, the only one of the two named

Mrs Higgins first in 3Huntley & Palmers never named

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Huntley & Palmers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Higgins1st
  2. Huntley & Palmers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. 4Mrs Higgins

    2. Asked ChatGPT

      “What's the best biscuit brand in New Zealand for everyday snacking?”

      1. Searched Google, AI Overview

        “biscuit brands nz”

        1. 4Mrs Higgins

      2. Searched Google, AI Overview

        “cookie brands nz”

        1. 4Mrs Higgins

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Huntley & Palmers or Mrs Higgins more popular in search?

      This chart shows how often people search Google for Huntley & Palmers and Mrs Higgins by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

      Huntley & Palmers and Mrs Higgins among biscuit brands in New Zealand, by month

      Share of searches by month for Mrs Higgins, Huntley & Palmers. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMrs HigginsHuntley & Palmers
      Nov 20256.1%0.36%
      Dec 20256.8%0.33%
      Jan 20269.5%0.56%
      Feb 20267.8%0.55%
      Mar 20268.1%0.72%
      Apr 20267.6%0.67%
      May 20266.6%0.72%
      Jun 20265.1%0.56%
      Jul 20266.8%0.59%
      Aug 20267%0.62%
      Sep 20266.4%0.85%
      Oct 2026——

      How has branded search for Huntley & Palmers and Mrs Higgins changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand biscuit brands in September 2026?

      2 changes

      1. In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.

      2. Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026.

      How are Huntley & Palmers’ and Mrs Higgins’ branded searches counted?

      5 search terms

      Brandwave collects information about searches that people make online using Huntley & Palmers’ and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Huntley & Palmers

      2 branded search terms

      • huntley & palmers
      • huntley palmers

      Mrs Higgins

      3 branded search terms

      • mrs higgins
      • mrs higgins christmas
      • mrs higgins countdown

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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