Brandwave

Biscuit brands in New Zealand:Which brands are most popular in search?

In August 2026, Cookie Time was the most searched among biscuit brands in New Zealand, with an estimated 17.7K branded searches and 40.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cookie Time40.9%
  2. Arnott's23.5%
  3. Oreo17.5%
  4. Griffin's16.2%
  5. Huntley & Palmers1.9%

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Share of SearchLeaderboard

Compare the biscuit and cookie brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among biscuit brands in New Zealand, by month

Share of Search by month for Cookie Time, Arnott's, Oreo, Griffin's. The figures are in the table below the chart.

View monthly share of search table
MonthCookie TimeArnott'sOreoGriffin'sHuntley & Palmers
Oct 202548.3%19.4%14%16.3%1.9%
Nov 202565.4%12.5%9.1%11.7%1.3%
Dec 202560.8%16.1%8.5%13.1%1.5%
Jan 202646.5%21.8%12.9%16.5%2.3%
Feb 202643%24%14.9%15.8%2.3%
Mar 202639.7%23.6%17.6%17.2%1.9%
Apr 202641.6%23.5%14%19%1.9%
May 202638.6%20.5%21.8%17.3%1.7%
Jun 202636.1%26.2%20.3%15.9%1.5%
Jul 202647.1%20%15.8%15.3%1.8%
Aug 202640.9%23.5%17.5%16.2%1.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cookie Time

    40.9%

    held 1st · 17.7K estimated branded searches · +0.06% vs prior month · -6.2 points

  2. 2.Arnott's

    23.5%

    held 2nd · 10.2K estimated branded searches · +35.7% vs prior month · +3.6 points

  3. 3.Oreo

    17.5%

    held 3rd · 7.6K estimated branded searches · +27.1% vs prior month · +1.6 points

  4. 4.Griffin's

    16.2%

    held 4th · 7K estimated branded searches · +22.2% vs prior month · +0.9 points

  5. 5.Huntley & Palmers

    1.9%

    held 5th · 810 estimated branded searches · +19.1% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among biscuit brands in New Zealand?

In August 2026, Cookie Time was the most searched among biscuit brands in New Zealand, with an estimated 17.7K branded searches and 40.9% estimated Share of Search within this set. Arnott's is in 2nd place, 17.3 percentage points behind at 23.5% Share of Search.

New Zealand biscuit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cookie Time48.3% → 40.9%65.4%Nov 202536.1%Jun 20261st
Arnott's19.4% → 23.5%26.2%Jun 202612.5%Nov 20252nd
Oreo14% → 17.5%21.8%May 20268.5%Dec 20254th → 3rd
Griffin's16.3% → 16.2%19%Apr 202611.7%Nov 20253rd → 4th
Huntley & Palmers1.9%2.3%Feb 20261.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand decreased from 48.3% to 40.9%.
  • Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand increased from 19.4% to 23.5%.
  • Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand increased from 14% to 17.5%.
  • Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 36.1% in June 2026.
  • Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand peaked at 26.2% in June 2026 and was lowest at 12.5% in November 2025.
  • Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand peaked at 21.8% in May 2026 and was lowest at 8.5% in December 2025.
  • Across the 11 months ending August 2026, Griffin's’ estimated Share of Search among biscuit brands in New Zealand peaked at 19% in April 2026 and was lowest at 11.7% in November 2025.
  • Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among biscuit brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, Oreo rose from 4th to 3rd among biscuit brands in New Zealand.
  • Across the 11 months ending August 2026, Griffin's fell from 3rd to 4th among biscuit brands in New Zealand.
  • Across the 11 months ending August 2026, Huntley & Palmers held steady: its estimated Share of Search among biscuit brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand biscuit brands in August 2026?

  1. In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.

  2. In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.

  3. In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.

  4. In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.

  5. Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.

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