Brandwave

Cookie Time vs Mrs Higgins:Which is more popular in New Zealand?

In September 2026, Cookie Time had more branded searches than Mrs Higgins among biscuit brands in New Zealand. Cookie Time had about 14,400 branded searches, while Mrs Higgins had 2,410. Cookie Time made up 38.4% of all biscuit brand searches we track, and Mrs Higgins accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Cookie Time and Mrs Higgins each appeared in three of the five answers. Cookie Time was mentioned before Mrs Higgins in every answer that named either.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Cookie Time, about 6 searches for every 1 for Mrs Higgins

Cookie Time 14.4K searchesMrs Higgins 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Cookie Time in 3 of 5Mrs Higgins in 3 of 5

Who does AI recommend more?

Cookie Time, named ahead of Mrs Higgins in 3 of 3 answers

Cookie Time first in 3Mrs Higgins never first

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cookie Time and Mrs Higgins were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cookie Time was listed before Mrs Higgins in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cookie Time1st
  2. Mrs Higgins2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cookie Time3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. 3Cookie Time
      2. 4Mrs Higgins

    2. Asked ChatGPT

      “What's the best biscuit brand in New Zealand for everyday snacking?”

      1. Searched Google, AI Overview

        “biscuit brands nz”

        1. 2Cookie Time
        2. 4Mrs Higgins

      2. Searched Google, AI Overview

        “cookie brands nz”

        1. 1Cookie Time
        2. 4Mrs Higgins

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Cookie Time or Mrs Higgins more popular in search?

      This chart shows how often people search Google for Cookie Time and Mrs Higgins by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

      Cookie Time and Mrs Higgins among biscuit brands in New Zealand, by month

      Share of searches by month for Cookie Time, Mrs Higgins. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCookie TimeMrs Higgins
      Nov 202558.5%6.1%
      Dec 202552.9%6.8%
      Jan 202638.6%9.5%
      Feb 202636.5%7.8%
      Mar 202632.6%8.1%
      Apr 202635.5%7.6%
      May 202631.7%6.6%
      Jun 202631.3%5.1%
      Jul 202639.8%6.8%
      Aug 202634.2%7%
      Sep 202638.4%6.4%
      Oct 2026——

      How has branded search for Cookie Time and Mrs Higgins changed in New Zealand over the last 12 months?

      3 findings
      • Cookie Time was ahead of Mrs Higgins in every measured month of the 11 months ending September 2026.
      • Across the 11 months ending September 2026, Cookie Time’s share of searches among biscuit brands in New Zealand moved from 58.5% to 38.4%, and its estimated monthly branded searches moved from 27.7K to 14.4K.
      • Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

      How did search popularity change for New Zealand biscuit brands in September 2026?

      2 changes

      1. In September 2026, Cookie Time gained share of searches among biscuit brands in New Zealand, from 34.2% to 38.4%.

      2. In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.

      How are Cookie Time’s and Mrs Higgins’ branded searches counted?

      12 search terms

      Brandwave collects information about searches that people make online using Cookie Time’s and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Cookie Time

      9 branded search terms

      • christmas cookie time
      • cookie time
      • cookie time bakery
      • cookie time biscuits
      • cookie time brownie
      • cookie time cookies
      • cookie time monster
      • cookietime
      • cookietime cookies

      Mrs Higgins

      3 branded search terms

      • mrs higgins
      • mrs higgins christmas
      • mrs higgins countdown

      How the Brand Demand Index is measured

      Creator with pink hair and a pink jacket

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