How popular isCookie Time in search?
In August 2026, there were an estimated 17.7K branded searches for Cookie Time in New Zealand which held steady over the last 11 months. Cookie Time holds 40.9% estimated Share of Search among New Zealand biscuit brands and is ranked 1st of 5 competitors for search popularity.
Cookie Time40.9%Arnott's23.5%
Oreo17.5%
Griffin's16.2%Huntley & Palmers1.9%
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Which biscuit brands compete with Cookie Time?
Share of Search by month for Cookie Time, Arnott's, Oreo, Griffin's. The figures are in the table below the chart.
View monthly share of search table
| Month | Cookie Time | Arnott's | Oreo | Griffin's | Huntley & Palmers |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 19.4% | 14% | 16.3% | 1.9% |
| Nov 2025 | 65.4% | 12.5% | 9.1% | 11.7% | 1.3% |
| Dec 2025 | 60.8% | 16.1% | 8.5% | 13.1% | 1.5% |
| Jan 2026 | 46.5% | 21.8% | 12.9% | 16.5% | 2.3% |
| Feb 2026 | 43% | 24% | 14.9% | 15.8% | 2.3% |
| Mar 2026 | 39.7% | 23.6% | 17.6% | 17.2% | 1.9% |
| Apr 2026 | 41.6% | 23.5% | 14% | 19% | 1.9% |
| May 2026 | 38.6% | 20.5% | 21.8% | 17.3% | 1.7% |
| Jun 2026 | 36.1% | 26.2% | 20.3% | 15.9% | 1.5% |
| Jul 2026 | 47.1% | 20% | 15.8% | 15.3% | 1.8% |
| Aug 2026 | 40.9% | 23.5% | 17.5% | 16.2% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 17.7K | +0.06% | -6.2 points | |
| 2, held 2nd | 23.5% | 10.2K | +35.7% | +3.6 points | |
| 3, held 3rd | 17.5% | 7.6K | +27.1% | +1.6 points | |
| 4, held 4th | 16.2% | 7K | +22.2% | +0.9 points | |
| 5, held 5th | 1.9% | 810 | +19.1% | +0.1 points |
40.9%
held 1st · 17.7K estimated branded searches · +0.06% vs prior month · -6.2 points
2.
23.5%
held 2nd · 10.2K estimated branded searches · +35.7% vs prior month · +3.6 points
3.
Oreo17.5%
held 3rd · 7.6K estimated branded searches · +27.1% vs prior month · +1.6 points
16.2%
held 4th · 7K estimated branded searches · +22.2% vs prior month · +0.9 points
1.9%
held 5th · 810 estimated branded searches · +19.1% vs prior month · +0.1 points
Compare search popularity between Cookie Time and its closest rivals
How has branded search demand for Cookie Time changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cookie Time in New Zealand held steady, from 17.6K to 17.7K.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand decreased from 48.3% to 40.9%.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand peaked at 65.4% in November 2025 and was lowest at 36.1% in June 2026.
How did search popularity change for New Zealand biscuit brands in August 2026?
5 changes
In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.
How is Cookie Time measured?
Brandwave collects information about searches that people make online using Cookie Time’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
21 branded search terms
- christmas cookie time
- cookie time
- cookie time bakery
- cookie time biscuits
- cookie time brownie
- cookie time chocolate fix
- cookie time cookie dough
- cookie time cookies
- cookie time gluten free
- cookie time ice cream
- cookie time lolly cake
- cookie time monster
- cookie time near me
- cookie time new zealand
- cookie time online
- cookie time pak n save
- cookie time shop
- cookietime
- cookietime co nz
- cookietime cookies
- pak n save cookie time
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Is Cookie Time your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.