How popular isGriffin's?
In September 2026, people searched for Griffin's by name about 6,300 times in New Zealand, a 16% increase from 11 months earlier. These searches made up 16.8% of all New Zealand biscuit brand searches, placing Griffin's third out of eight brands. When we asked both ChatGPT and Google AI Overviews about biscuit brands, Griffin's appeared in all answers and was the most recommended of the eight.
Griffin's is the third most searched of 8 competitors and the most recommended in the AI answers we collected.
Cookie TimeShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Arnott'sShare of searches 18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Griffin'sShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
OreoShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mrs HigginsShare of searches 6.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Griffin's appeared in all five answers. Griffin's is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Griffin's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Arnott's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cookie Time3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kea Cookies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oreo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit brands
5 answers
Asked ChatGPT
“Which biscuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit brand in New Zealand for everyday snacking?”
Searched Google, AI Overview
“biscuit brands nz”
Searched Google, AI Overview
“cookie brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
How often do people search for Griffin's compared with other New Zealand biscuit brands?
Share of searches by month for Cookie Time, Arnott's, Griffin's, Oreo, Mrs Higgins, Molly Woppy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cookie Time | Arnott's | Griffin's | Oreo | Mrs Higgins | Molly Woppy | Kea Cookies | Huntley & Palmers |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 58.5% | 10.6% | 11.4% | 8.9% | 6.1% | 3.4% | 0.82% | 0.36% |
| Dec 2025 | 52.9% | 13.4% | 12.9% | 8.3% | 6.8% | 4.4% | 0.91% | 0.33% |
| Jan 2026 | 38.6% | 18.3% | 16.4% | 12.6% | 9.5% | 2.9% | 1.3% | 0.56% |
| Feb 2026 | 36.5% | 21% | 15.3% | 14.3% | 7.8% | 3.2% | 1.3% | 0.55% |
| Mar 2026 | 32.6% | 19.3% | 17.5% | 18% | 8.1% | 2.8% | 1.1% | 0.72% |
| Apr 2026 | 35.5% | 18.2% | 19.9% | 14.6% | 7.6% | 2.3% | 1.2% | 0.67% |
| May 2026 | 31.7% | 17.7% | 17.4% | 21.8% | 6.6% | 2.4% | 1.6% | 0.72% |
| Jun 2026 | 31.3% | 21.3% | 16.8% | 21.3% | 5.1% | 2.4% | 1.3% | 0.56% |
| Jul 2026 | 39.8% | 17.5% | 15.6% | 15.9% | 6.8% | 2.5% | 1.3% | 0.59% |
| Aug 2026 | 34.2% | 21% | 16.5% | 17.5% | 7% | 2.1% | 1.2% | 0.62% |
| Sep 2026 | 38.4% | 18% | 16.8% | 15.9% | 6.4% | 2.3% | 1.3% | 0.85% |
| Oct 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 14.4K | +0.91% | +4.2 points | |
| 2, held 2nd | 18% | 6.7K | -22.9% | -3 points | |
| 3, moved from 4th to 3rd | 16.8% | 6.3K | -8.2% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 15.9% | 6K | -18.4% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.4% | 2.4K | -16.9% | -0.5 points | |
| 6, held 6th | 2.3% | 880 | 0% | +0.2 points | |
| 7, held 7th | 1.3% | 480 | 0% | +0.1 points | |
| 8, held 8th | 0.85% | 320 | +23.1% | +0.2 points |
38.4%
Held 1st. 14.4K estimated branded searches, +0.91% vs prior month. Share +4.2 points.
2.
Arnott's18%
Held 2nd. 6.7K estimated branded searches, -22.9% vs prior month. Share -3 points.
16.8%
Moved from 4th to 3rd. 6.3K estimated branded searches, -8.2% vs prior month. Share +0.4 points.
4.
Oreo15.9%
Moved from 3rd to 4th. 6K estimated branded searches, -18.4% vs prior month. Share -1.6 points.
6.4%
Held 5th. 2.4K estimated branded searches, -16.9% vs prior month. Share -0.5 points.
2.3%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.
1.3%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.85%
Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.2 points.
Compare popularity between Griffin's and its closest rivals
Every comparison with Griffin's
7 comparisons
How has branded search demand for Griffin's changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending September 2026, estimated monthly branded searches for Griffin's in New Zealand rose from 5.4K to 6.3K.
- Across the 11 months ending September 2026, Griffin's’ share of searches among biscuit brands in New Zealand increased from 11.4% to 16.8%.
- Across the 11 months ending September 2026, Griffin's’ share of searches among biscuit brands in New Zealand peaked at 19.9% in April 2026 and was lowest at 11.4% in November 2025.
- Across the 11 months ending September 2026, Griffin's fell from 2nd to 3rd among biscuit brands in New Zealand.
How did search popularity change for New Zealand biscuit brands in September 2026?
6 changes
In September 2026, Cookie Time gained share of searches among biscuit brands in New Zealand, from 34.2% to 38.4%.
In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%.
In September 2026, Oreo lost share of searches among biscuit brands in New Zealand, from 17.5% to 15.9%.
In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.
In September 2026, Griffin's rose from 4th to 3rd among biscuit brands in New Zealand.
Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026.
How are Griffin's’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Griffin's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- griffin's
- griffins
- griffins biscuits
- griffins cookies
- griffins crackers
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