Brandwave

Griffin's vs Molly Woppy:Which is more popular in New Zealand?

In September 2026, Griffin's had more branded searches than Molly Woppy among biscuit brands in New Zealand. Griffin's had about 6,300 branded searches, while Molly Woppy had 880. Griffin's made up 16.8% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Griffin's appeared in all five answers and Molly Woppy in two. Griffin's was mentioned before Molly Woppy in every answer.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Griffin's, about 7 searches for every 1 for Molly Woppy

Griffin's 6.3K searchesMolly Woppy 880 searches

Who does AI mention more?

Griffin's, mentioned in every answer we collected

Griffin's in 5 of 5Molly Woppy in 2 of 5

Who does AI recommend more?

Griffin's, named ahead of Molly Woppy in every answer

Griffin's first in 5Molly Woppy never first

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Griffin's appeared in all five answers. Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Griffin's was listed before Molly Woppy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Griffin's1st
  2. Molly Woppy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Griffin's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. 1Griffin's

  • Asked ChatGPT

    “What are the best biscuit brands in New Zealand?”

    1. 1Griffin's

  • Asked ChatGPT

    “What's the best biscuit brand in New Zealand for everyday snacking?”

    1. 1Griffin's

  • Searched Google, AI Overview

    “biscuit brands nz”

    1. 1Griffin's
    2. 5Molly Woppy

  • Searched Google, AI Overview

    “cookie brands nz”

    1. 2Griffin's
    2. 3Molly Woppy

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Griffin's or Molly Woppy more popular in search?

This chart shows how often people search Google for Griffin's and Molly Woppy by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

Griffin's and Molly Woppy among biscuit brands in New Zealand, by month

Share of searches by month for Griffin's, Molly Woppy. The figures are in the table below the chart.

View monthly share of searches table
MonthGriffin'sMolly Woppy
Nov 202511.4%3.4%
Dec 202512.9%4.4%
Jan 202616.4%2.9%
Feb 202615.3%3.2%
Mar 202617.5%2.8%
Apr 202619.9%2.3%
May 202617.4%2.4%
Jun 202616.8%2.4%
Jul 202615.6%2.5%
Aug 202616.5%2.1%
Sep 202616.8%2.3%
Oct 2026——

How has branded search for Griffin's and Molly Woppy changed in New Zealand over the last 12 months?

3 findings
  • Griffin's was ahead of Molly Woppy in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Griffin's’ share of searches among biscuit brands in New Zealand moved from 11.4% to 16.8%, and its estimated monthly branded searches moved from 5.4K to 6.3K.
  • Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880.

How did search popularity change for New Zealand biscuit brands in September 2026?

2 changes

  1. In September 2026, Griffin's rose from 4th to 3rd among biscuit brands in New Zealand.

  2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

How are Griffin's’ and Molly Woppy’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Griffin's’ and Molly Woppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Griffin's

5 branded search terms

  • griffin's
  • griffins
  • griffins biscuits
  • griffins cookies
  • griffins crackers

Molly Woppy

1 branded search term

  • molly woppy

How the Brand Demand Index is measured

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