How popular isGriffin's in search?
In August 2026, there were an estimated 7K branded searches for Griffin's in New Zealand which is up 18.1% over the last 11 months. Griffin's holds 16.2% estimated Share of Search among New Zealand biscuit brands and is ranked 4th of 5 competitors for search popularity.
Cookie Time40.9%Arnott's23.5%
Oreo17.5%
Griffin's16.2%Huntley & Palmers1.9%
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Which biscuit brands compete with Griffin's?
Share of Search by month for Cookie Time, Arnott's, Oreo, Griffin's. The figures are in the table below the chart.
View monthly share of search table
| Month | Cookie Time | Arnott's | Oreo | Griffin's | Huntley & Palmers |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 19.4% | 14% | 16.3% | 1.9% |
| Nov 2025 | 65.4% | 12.5% | 9.1% | 11.7% | 1.3% |
| Dec 2025 | 60.8% | 16.1% | 8.5% | 13.1% | 1.5% |
| Jan 2026 | 46.5% | 21.8% | 12.9% | 16.5% | 2.3% |
| Feb 2026 | 43% | 24% | 14.9% | 15.8% | 2.3% |
| Mar 2026 | 39.7% | 23.6% | 17.6% | 17.2% | 1.9% |
| Apr 2026 | 41.6% | 23.5% | 14% | 19% | 1.9% |
| May 2026 | 38.6% | 20.5% | 21.8% | 17.3% | 1.7% |
| Jun 2026 | 36.1% | 26.2% | 20.3% | 15.9% | 1.5% |
| Jul 2026 | 47.1% | 20% | 15.8% | 15.3% | 1.8% |
| Aug 2026 | 40.9% | 23.5% | 17.5% | 16.2% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 17.7K | +0.06% | -6.2 points | |
| 2, held 2nd | 23.5% | 10.2K | +35.7% | +3.6 points | |
| 3, held 3rd | 17.5% | 7.6K | +27.1% | +1.6 points | |
| 4, held 4th | 16.2% | 7K | +22.2% | +0.9 points | |
| 5, held 5th | 1.9% | 810 | +19.1% | +0.1 points |
40.9%
held 1st · 17.7K estimated branded searches · +0.06% vs prior month · -6.2 points
2.
23.5%
held 2nd · 10.2K estimated branded searches · +35.7% vs prior month · +3.6 points
3.
Oreo17.5%
held 3rd · 7.6K estimated branded searches · +27.1% vs prior month · +1.6 points
16.2%
held 4th · 7K estimated branded searches · +22.2% vs prior month · +0.9 points
1.9%
held 5th · 810 estimated branded searches · +19.1% vs prior month · +0.1 points
Compare search popularity between Griffin's and its closest rivals
How has branded search demand for Griffin's changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Griffin's in New Zealand rose from 6K to 7K.
- Across the 11 months ending August 2026, Griffin's’ estimated Share of Search among biscuit brands in New Zealand peaked at 19% in April 2026 and was lowest at 11.7% in November 2025.
- Across the 11 months ending August 2026, Griffin's fell from 3rd to 4th among biscuit brands in New Zealand.
How did search popularity change for New Zealand biscuit brands in August 2026?
5 changes
In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.
How is Griffin's measured?
Brandwave collects information about searches that people make online using Griffin's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- griffin's
- griffins
- griffins biscuits
- griffins co nz
- griffins cookies
- griffins crackers
- griffins near me
- griffins nz
- griffins online
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Is Griffin's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.