Cookie Time vs Oreo:Which is more popular by branded search in New Zealand?
In August 2026, Cookie Time had more branded searches than Oreo among biscuit brands in New Zealand. Cookie Time was estimated to have 17.7K branded searches compared to Oreo’s 7.6K, and held a 40.9% Share of Search versus Oreo’s 17.5%.
Follow Cookie Time vs Oreo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cookie Time or Oreo?
Compare the biscuit and cookie brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cookie Time, Oreo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cookie Time | Arnott's | Oreo | Griffin's | Huntley & Palmers |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 19.4% | 14% | 16.3% | 1.9% |
| Nov 2025 | 65.4% | 12.5% | 9.1% | 11.7% | 1.3% |
| Dec 2025 | 60.8% | 16.1% | 8.5% | 13.1% | 1.5% |
| Jan 2026 | 46.5% | 21.8% | 12.9% | 16.5% | 2.3% |
| Feb 2026 | 43% | 24% | 14.9% | 15.8% | 2.3% |
| Mar 2026 | 39.7% | 23.6% | 17.6% | 17.2% | 1.9% |
| Apr 2026 | 41.6% | 23.5% | 14% | 19% | 1.9% |
| May 2026 | 38.6% | 20.5% | 21.8% | 17.3% | 1.7% |
| Jun 2026 | 36.1% | 26.2% | 20.3% | 15.9% | 1.5% |
| Jul 2026 | 47.1% | 20% | 15.8% | 15.3% | 1.8% |
| Aug 2026 | 40.9% | 23.5% | 17.5% | 16.2% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Cookie Time and Oreo comparison changed over the last 12 months?
3 findings
- Cookie Time was ahead of Oreo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cookie Time’s estimated Share of Search among biscuit brands in New Zealand moved from 48.3% to 40.9%, and its estimated monthly branded searches moved from 17.6K to 17.7K.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand moved from 14% to 17.5%, and its estimated monthly branded searches moved from 5.1K to 7.6K.
How did search popularity change for New Zealand biscuit brands in August 2026?
2 changes
In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Cookie Time’s and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cookie Time
21 branded search terms
- christmas cookie time
- cookie time
- cookie time bakery
- cookie time biscuits
- cookie time brownie
- cookie time chocolate fix
- cookie time cookie dough
- cookie time cookies
- cookie time gluten free
- cookie time ice cream
- cookie time lolly cake
- cookie time monster
- cookie time near me
- cookie time new zealand
- cookie time online
- cookie time pak n save
- cookie time shop
- cookietime
- cookietime co nz
- cookietime cookies
- pak n save cookie time
Oreo
23 branded search terms
- bts oreo
- dairy milk oreo
- dairy milk oreo chocolate
- oreo
- oreo biscuits
- oreo bts
- oreo cakesters
- oreo choco
- oreo com
- oreo cookies
- oreo crackers
- oreo crumbs
- oreo donuts
- oreo easter egg
- oreo egg
- oreo marshmallow
- oreo near me
- oreo new zealand
- oreo nz
- oreo online
- oreo packet
- oreo sandwich cookies
- oreo thins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.