How popular isOreo in search?
In August 2026, there were an estimated 7.6K branded searches for Oreo in New Zealand which is up 48.2% over the last 11 months. Oreo holds 17.5% estimated Share of Search among New Zealand biscuit brands and is ranked 3rd of 5 competitors for search popularity.
Cookie Time40.9%Arnott's23.5%
Oreo17.5%
Griffin's16.2%Huntley & Palmers1.9%
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Which biscuit brands compete with Oreo?
Share of Search by month for Cookie Time, Arnott's, Oreo, Griffin's. The figures are in the table below the chart.
View monthly share of search table
| Month | Cookie Time | Arnott's | Oreo | Griffin's | Huntley & Palmers |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 19.4% | 14% | 16.3% | 1.9% |
| Nov 2025 | 65.4% | 12.5% | 9.1% | 11.7% | 1.3% |
| Dec 2025 | 60.8% | 16.1% | 8.5% | 13.1% | 1.5% |
| Jan 2026 | 46.5% | 21.8% | 12.9% | 16.5% | 2.3% |
| Feb 2026 | 43% | 24% | 14.9% | 15.8% | 2.3% |
| Mar 2026 | 39.7% | 23.6% | 17.6% | 17.2% | 1.9% |
| Apr 2026 | 41.6% | 23.5% | 14% | 19% | 1.9% |
| May 2026 | 38.6% | 20.5% | 21.8% | 17.3% | 1.7% |
| Jun 2026 | 36.1% | 26.2% | 20.3% | 15.9% | 1.5% |
| Jul 2026 | 47.1% | 20% | 15.8% | 15.3% | 1.8% |
| Aug 2026 | 40.9% | 23.5% | 17.5% | 16.2% | 1.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 17.7K | +0.06% | -6.2 points | |
| 2, held 2nd | 23.5% | 10.2K | +35.7% | +3.6 points | |
| 3, held 3rd | 17.5% | 7.6K | +27.1% | +1.6 points | |
| 4, held 4th | 16.2% | 7K | +22.2% | +0.9 points | |
| 5, held 5th | 1.9% | 810 | +19.1% | +0.1 points |
40.9%
held 1st · 17.7K estimated branded searches · +0.06% vs prior month · -6.2 points
2.
23.5%
held 2nd · 10.2K estimated branded searches · +35.7% vs prior month · +3.6 points
3.
Oreo17.5%
held 3rd · 7.6K estimated branded searches · +27.1% vs prior month · +1.6 points
16.2%
held 4th · 7K estimated branded searches · +22.2% vs prior month · +0.9 points
1.9%
held 5th · 810 estimated branded searches · +19.1% vs prior month · +0.1 points
Compare search popularity between Oreo and its closest rivals
How has branded search demand for Oreo changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oreo in New Zealand rose from 5.1K to 7.6K.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand increased from 14% to 17.5%.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand peaked at 21.8% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Oreo rose from 4th to 3rd among biscuit brands in New Zealand.
How did search popularity change for New Zealand biscuit brands in August 2026?
5 changes
In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
In August 2026, Griffin's gained estimated Share of Search among biscuit brands in New Zealand, from 15.3% to 16.2%.
In August 2026, Cookie Time lost estimated Share of Search among biscuit brands in New Zealand, from 47.1% to 40.9%.
Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 15.7% over 11 measured months, from 700 to 810 in August 2026.
How is Oreo measured?
Brandwave collects information about searches that people make online using Oreo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- bts oreo
- dairy milk oreo
- dairy milk oreo chocolate
- oreo
- oreo biscuits
- oreo bts
- oreo cakesters
- oreo choco
- oreo com
- oreo cookies
- oreo crackers
- oreo crumbs
- oreo donuts
- oreo easter egg
- oreo egg
- oreo marshmallow
- oreo near me
- oreo new zealand
- oreo nz
- oreo online
- oreo packet
- oreo sandwich cookies
- oreo thins
Who owns Oreo?
Oreo is owned by 
Mondelēz International. Brandwave also tracks 
Cadbury Drinking Chocolate, Pascall and The Natural Confectionery Co., owned by the same company, in New Zealand.
Do you work for Oreo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oreo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.