Brandwave

Molly Woppy vs Oreo:Which is more popular in New Zealand?

In September 2026, Oreo had more branded searches than Molly Woppy among biscuit brands in New Zealand. Oreo had about 5,960 branded searches, while Molly Woppy had 880. Oreo made up 15.9% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Molly Woppy appeared in two of the five answers and Oreo in none.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Oreo, about 7 searches for every 1 for Molly Woppy

Oreo 6K searchesMolly Woppy 880 searches

Who does AI mention more?

Molly Woppy, mentioned in 2 of 5 answers, Oreo in 0

Molly Woppy in 2 of 5Oreo in 0 of 5

Who does AI recommend more?

Molly Woppy, the only one of the two named

Molly Woppy first in 2Oreo never named

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Oreo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Molly Woppy1st
  2. Oreo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oreo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best biscuit brand in New Zealand for everyday snacking?”

        1. Searched Google, AI Overview

          “biscuit brands nz”

          1. 5Molly Woppy

        2. Searched Google, AI Overview

          “cookie brands nz”

          1. 3Molly Woppy

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

        Is Molly Woppy or Oreo more popular in search?

        This chart shows how often people search Google for Molly Woppy and Oreo by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

        Molly Woppy and Oreo among biscuit brands in New Zealand, by month

        Share of searches by month for Oreo, Molly Woppy. The figures are in the table below the chart.

        View monthly share of searches table
        MonthOreoMolly Woppy
        Nov 20258.9%3.4%
        Dec 20258.3%4.4%
        Jan 202612.6%2.9%
        Feb 202614.3%3.2%
        Mar 202618%2.8%
        Apr 202614.6%2.3%
        May 202621.8%2.4%
        Jun 202621.3%2.4%
        Jul 202615.9%2.5%
        Aug 202617.5%2.1%
        Sep 202615.9%2.3%
        Oct 2026——

        How has branded search for Molly Woppy and Oreo changed in New Zealand over the last 12 months?

        3 findings
        • Oreo was ahead of Molly Woppy in every measured month of the 11 months ending September 2026.
        • Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880.
        • Across the 11 months ending September 2026, Oreo’s share of searches among biscuit brands in New Zealand moved from 8.9% to 15.9%, and its estimated monthly branded searches moved from 4.2K to 6K.

        How did search popularity change for New Zealand biscuit brands in September 2026?

        2 changes

        1. In September 2026, Oreo lost share of searches among biscuit brands in New Zealand, from 17.5% to 15.9%.

        2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

        How are Molly Woppy’s and Oreo’s branded searches counted?

        18 search terms

        Brandwave collects information about searches that people make online using Molly Woppy’s and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Molly Woppy

        1 branded search term

        • molly woppy

        Oreo

        17 branded search terms

        • bts oreo
        • dairy milk oreo
        • oreo
        • oreo biscuits
        • oreo bts
        • oreo cakesters
        • oreo choco
        • oreo cookies
        • oreo crackers
        • oreo crumbs
        • oreo donuts
        • oreo easter egg
        • oreo egg
        • oreo marshmallow
        • oreo packet
        • oreo sandwich cookies
        • oreo thins

        How the Brand Demand Index is measured

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