Arnott's vs Oreo:Which is more popular by branded search in New Zealand?
In August 2026, Arnott's had more branded searches than Oreo among biscuit brands in New Zealand. Arnott's was estimated to have 10.2K branded searches compared to Oreo’s 7.6K, and held a 23.5% Share of Search versus Oreo’s 17.5%.
Follow Arnott's vs Oreo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Arnott's or Oreo?
Compare the biscuit and cookie brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arnott's, Oreo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cookie Time | Arnott's | Oreo | Griffin's | Huntley & Palmers |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 19.4% | 14% | 16.3% | 1.9% |
| Nov 2025 | 65.4% | 12.5% | 9.1% | 11.7% | 1.3% |
| Dec 2025 | 60.8% | 16.1% | 8.5% | 13.1% | 1.5% |
| Jan 2026 | 46.5% | 21.8% | 12.9% | 16.5% | 2.3% |
| Feb 2026 | 43% | 24% | 14.9% | 15.8% | 2.3% |
| Mar 2026 | 39.7% | 23.6% | 17.6% | 17.2% | 1.9% |
| Apr 2026 | 41.6% | 23.5% | 14% | 19% | 1.9% |
| May 2026 | 38.6% | 20.5% | 21.8% | 17.3% | 1.7% |
| Jun 2026 | 36.1% | 26.2% | 20.3% | 15.9% | 1.5% |
| Jul 2026 | 47.1% | 20% | 15.8% | 15.3% | 1.8% |
| Aug 2026 | 40.9% | 23.5% | 17.5% | 16.2% | 1.9% |
| Sep 2026 | — | — | — | — | — |
How has the Arnott's and Oreo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Oreo took it in May 2026, Arnott's took it in June 2026.
- Across the 11 months ending August 2026, Arnott's’ estimated Share of Search among biscuit brands in New Zealand moved from 19.4% to 23.5%, and its estimated monthly branded searches moved from 7.1K to 10.2K.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among biscuit brands in New Zealand moved from 14% to 17.5%, and its estimated monthly branded searches moved from 5.1K to 7.6K.
How did search popularity change for New Zealand biscuit brands in August 2026?
2 changes
In August 2026, Arnott's gained estimated Share of Search among biscuit brands in New Zealand, from 20% to 23.5%.
In August 2026, Oreo gained estimated Share of Search among biscuit brands in New Zealand, from 15.8% to 17.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Arnott's’ and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arnott's
12 branded search terms
- arnott's
- arnotts
- arnotts biscuits
- arnotts cheeseboard
- arnotts com
- arnotts cookies
- arnotts crackers
- arnotts near me
- arnotts new zealand
- arnotts nz
- arnotts online
- tim tam
Oreo
23 branded search terms
- bts oreo
- dairy milk oreo
- dairy milk oreo chocolate
- oreo
- oreo biscuits
- oreo bts
- oreo cakesters
- oreo choco
- oreo com
- oreo cookies
- oreo crackers
- oreo crumbs
- oreo donuts
- oreo easter egg
- oreo egg
- oreo marshmallow
- oreo near me
- oreo new zealand
- oreo nz
- oreo online
- oreo packet
- oreo sandwich cookies
- oreo thins
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.