Brandwave

Mrs Higgins vs Oreo:Which is more popular in New Zealand?

In September 2026, Oreo had more branded searches than Mrs Higgins among biscuit brands in New Zealand. Oreo had about 5,960 branded searches, while Mrs Higgins had 2,410. Oreo made up 15.9% of all biscuit brand searches we track, and Mrs Higgins accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Mrs Higgins appeared in three of the five answers and Oreo in none.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Oreo, about 2 searches for every 1 for Mrs Higgins

Oreo 6K searchesMrs Higgins 2.4K searches

Who does AI mention more?

Mrs Higgins, mentioned in 3 of 5 answers, Oreo in 0

Mrs Higgins in 3 of 5Oreo in 0 of 5

Who does AI recommend more?

Mrs Higgins, the only one of the two named

Mrs Higgins first in 3Oreo never named

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Oreo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs Higgins1st
  2. Oreo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oreo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. 4Mrs Higgins

    2. Asked ChatGPT

      “What's the best biscuit brand in New Zealand for everyday snacking?”

      1. Searched Google, AI Overview

        “biscuit brands nz”

        1. 4Mrs Higgins

      2. Searched Google, AI Overview

        “cookie brands nz”

        1. 4Mrs Higgins

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Mrs Higgins or Oreo more popular in search?

      This chart shows how often people search Google for Mrs Higgins and Oreo by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

      Mrs Higgins and Oreo among biscuit brands in New Zealand, by month

      Share of searches by month for Oreo, Mrs Higgins. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOreoMrs Higgins
      Nov 20258.9%6.1%
      Dec 20258.3%6.8%
      Jan 202612.6%9.5%
      Feb 202614.3%7.8%
      Mar 202618%8.1%
      Apr 202614.6%7.6%
      May 202621.8%6.6%
      Jun 202621.3%5.1%
      Jul 202615.9%6.8%
      Aug 202617.5%7%
      Sep 202615.9%6.4%
      Oct 2026——

      How has branded search for Mrs Higgins and Oreo changed in New Zealand over the last 12 months?

      3 findings
      • Oreo was ahead of Mrs Higgins in every measured month of the 11 months ending September 2026.
      • Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
      • Across the 11 months ending September 2026, Oreo’s share of searches among biscuit brands in New Zealand moved from 8.9% to 15.9%, and its estimated monthly branded searches moved from 4.2K to 6K.

      How did search popularity change for New Zealand biscuit brands in September 2026?

      2 changes

      1. In September 2026, Oreo lost share of searches among biscuit brands in New Zealand, from 17.5% to 15.9%.

      2. In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.

      How are Mrs Higgins’ and Oreo’s branded searches counted?

      20 search terms

      Brandwave collects information about searches that people make online using Mrs Higgins’ and Oreo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Mrs Higgins

      3 branded search terms

      • mrs higgins
      • mrs higgins christmas
      • mrs higgins countdown

      Oreo

      17 branded search terms

      • bts oreo
      • dairy milk oreo
      • oreo
      • oreo biscuits
      • oreo bts
      • oreo cakesters
      • oreo choco
      • oreo cookies
      • oreo crackers
      • oreo crumbs
      • oreo donuts
      • oreo easter egg
      • oreo egg
      • oreo marshmallow
      • oreo packet
      • oreo sandwich cookies
      • oreo thins

      How the Brand Demand Index is measured

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