Brandwave

Cookie Time vs Molly Woppy:Which is more popular in New Zealand?

In September 2026, Cookie Time had more branded searches than Molly Woppy among biscuit brands in New Zealand. Cookie Time had about 14,400 branded searches, while Molly Woppy had 880. Cookie Time made up 38.4% of all biscuit brand searches we track, and Molly Woppy accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Cookie Time appeared in three of the five answers and Molly Woppy in two. Cookie Time was mentioned before Molly Woppy in every answer that named either.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Cookie Time, about 16 searches for every 1 for Molly Woppy

Cookie Time 14.4K searchesMolly Woppy 880 searches

Who does AI mention more?

Cookie Time, mentioned in 3 of 5 answers, Molly Woppy in 2

Cookie Time in 3 of 5Molly Woppy in 2 of 5

Who does AI recommend more?

Cookie Time, named ahead of Molly Woppy in 3 of 3 answers

Cookie Time first in 3Molly Woppy never first

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cookie Time was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Cookie Time was listed before Molly Woppy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cookie Time1st
  2. Molly Woppy2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cookie Time3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. 3Cookie Time

    2. Asked ChatGPT

      “What's the best biscuit brand in New Zealand for everyday snacking?”

      1. Searched Google, AI Overview

        “biscuit brands nz”

        1. 2Cookie Time
        2. 5Molly Woppy

      2. Searched Google, AI Overview

        “cookie brands nz”

        1. 1Cookie Time
        2. 3Molly Woppy

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Cookie Time or Molly Woppy more popular in search?

      This chart shows how often people search Google for Cookie Time and Molly Woppy by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

      Cookie Time and Molly Woppy among biscuit brands in New Zealand, by month

      Share of searches by month for Cookie Time, Molly Woppy. The figures are in the table below the chart.

      View monthly share of searches table
      MonthCookie TimeMolly Woppy
      Nov 202558.5%3.4%
      Dec 202552.9%4.4%
      Jan 202638.6%2.9%
      Feb 202636.5%3.2%
      Mar 202632.6%2.8%
      Apr 202635.5%2.3%
      May 202631.7%2.4%
      Jun 202631.3%2.4%
      Jul 202639.8%2.5%
      Aug 202634.2%2.1%
      Sep 202638.4%2.3%
      Oct 2026——

      How has branded search for Cookie Time and Molly Woppy changed in New Zealand over the last 12 months?

      3 findings
      • Cookie Time was ahead of Molly Woppy in every measured month of the 11 months ending September 2026.
      • Across the 11 months ending September 2026, Cookie Time’s share of searches among biscuit brands in New Zealand moved from 58.5% to 38.4%, and its estimated monthly branded searches moved from 27.7K to 14.4K.
      • Across the 11 months ending September 2026, Molly Woppy’s share of searches among biscuit brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 1.6K to 880.

      How did search popularity change for New Zealand biscuit brands in September 2026?

      2 changes

      1. In September 2026, Cookie Time gained share of searches among biscuit brands in New Zealand, from 34.2% to 38.4%.

      2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

      How are Cookie Time’s and Molly Woppy’s branded searches counted?

      10 search terms

      Brandwave collects information about searches that people make online using Cookie Time’s and Molly Woppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Cookie Time

      9 branded search terms

      • christmas cookie time
      • cookie time
      • cookie time bakery
      • cookie time biscuits
      • cookie time brownie
      • cookie time cookies
      • cookie time monster
      • cookietime
      • cookietime cookies

      Molly Woppy

      1 branded search term

      • molly woppy

      How the Brand Demand Index is measured

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