Brandwave

Arnott's vs Mrs Higgins:Which is more popular in New Zealand?

In September 2026, Arnott's had more branded searches than Mrs Higgins among biscuit brands in New Zealand. Arnott's had about 6,740 branded searches, while Mrs Higgins had 2,410. Arnott's made up 18% of all biscuit brand searches we track, and Mrs Higgins accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Arnott's appeared in four of the five answers and Mrs Higgins in three. Arnott's was mentioned before Mrs Higgins in four out of five answers.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Arnott's, about 3 searches for every 1 for Mrs Higgins

Arnott's 6.7K searchesMrs Higgins 2.4K searches

Who does AI mention more?

Arnott's, mentioned in 4 of 5 answers, Mrs Higgins in 3

Arnott's in 4 of 5Mrs Higgins in 3 of 5

Who does AI recommend more?

Arnott's, named ahead of Mrs Higgins in 4 of 5 answers

Arnott's first in 4Mrs Higgins first in 1

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arnott's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mrs Higgins was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Arnott's was listed before Mrs Higgins in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arnott's1st
  2. Mrs Higgins2nd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arnott's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs Higgins3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. 2Arnott's

  • Asked ChatGPT

    “What are the best biscuit brands in New Zealand?”

    1. 2Arnott's
    2. 4Mrs Higgins

  • Asked ChatGPT

    “What's the best biscuit brand in New Zealand for everyday snacking?”

    1. 2Arnott's

  • Searched Google, AI Overview

    “biscuit brands nz”

    1. 3Arnott's
    2. 4Mrs Higgins

  • Searched Google, AI Overview

    “cookie brands nz”

    1. 4Mrs Higgins

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Arnott's or Mrs Higgins more popular in search?

This chart shows how often people search Google for Arnott's and Mrs Higgins by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

Arnott's and Mrs Higgins among biscuit brands in New Zealand, by month

Share of searches by month for Arnott's, Mrs Higgins. The figures are in the table below the chart.

View monthly share of searches table
MonthArnott'sMrs Higgins
Nov 202510.6%6.1%
Dec 202513.4%6.8%
Jan 202618.3%9.5%
Feb 202621%7.8%
Mar 202619.3%8.1%
Apr 202618.2%7.6%
May 202617.7%6.6%
Jun 202621.3%5.1%
Jul 202617.5%6.8%
Aug 202621%7%
Sep 202618%6.4%
Oct 2026——

How has branded search for Arnott's and Mrs Higgins changed in New Zealand over the last 12 months?

3 findings
  • Arnott's was ahead of Mrs Higgins in every measured month of the 11 months ending September 2026.
  • Across the 11 months ending September 2026, Arnott's’ share of searches among biscuit brands in New Zealand moved from 10.6% to 18%, and its estimated monthly branded searches moved from 5K to 6.7K.
  • Across the 11 months ending September 2026, Mrs Higgins’ share of searches among biscuit brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for New Zealand biscuit brands in September 2026?

2 changes

  1. In September 2026, Arnott's lost share of searches among biscuit brands in New Zealand, from 21% to 18%.

  2. In September 2026, Mrs Higgins lost share of searches among biscuit brands in New Zealand, from 7% to 6.4%.

How are Arnott's’ and Mrs Higgins’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Arnott's’ and Mrs Higgins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arnott's

7 branded search terms

  • arnott s
  • arnotts
  • arnotts biscuits
  • arnotts cheeseboard
  • arnotts cookies
  • arnotts crackers
  • tim tam

Mrs Higgins

3 branded search terms

  • mrs higgins
  • mrs higgins christmas
  • mrs higgins countdown

How the Brand Demand Index is measured

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