Brandwave

Huntley & Palmers vs Molly Woppy:Which is more popular in New Zealand?

In September 2026, Molly Woppy had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Molly Woppy had about 880 branded searches, while Huntley & Palmers had 320. Molly Woppy made up 2.3% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Molly Woppy appeared in two of the five answers and Huntley & Palmers in none.

Among biscuit brands in New Zealand in September 2026

Who do people search for more?

Molly Woppy, about 3 searches for every 1 for Huntley & Palmers

Molly Woppy 880 searchesHuntley & Palmers 320 searches

Who does AI mention more?

Molly Woppy, mentioned in 2 of 5 answers, Huntley & Palmers in 0

Molly Woppy in 2 of 5Huntley & Palmers in 0 of 5

Who does AI recommend more?

Molly Woppy, the only one of the two named

Molly Woppy first in 2Huntley & Palmers never named

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Top biscuit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Molly Woppy was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Huntley & Palmers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Molly Woppy1st
  2. Huntley & Palmers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Molly Woppy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit brands

5 answers

  • Asked ChatGPT

    “Which biscuit brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best biscuit brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best biscuit brand in New Zealand for everyday snacking?”

        1. Searched Google, AI Overview

          “biscuit brands nz”

          1. 5Molly Woppy

        2. Searched Google, AI Overview

          “cookie brands nz”

          1. 3Molly Woppy

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

        Is Huntley & Palmers or Molly Woppy more popular in search?

        This chart shows how often people search Google for Huntley & Palmers and Molly Woppy by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.

        Huntley & Palmers and Molly Woppy among biscuit brands in New Zealand, by month

        Share of searches by month for Molly Woppy, Huntley & Palmers. The figures are in the table below the chart.

        View monthly share of searches table
        MonthMolly WoppyHuntley & Palmers
        Nov 20253.4%0.36%
        Dec 20254.4%0.33%
        Jan 20262.9%0.56%
        Feb 20263.2%0.55%
        Mar 20262.8%0.72%
        Apr 20262.3%0.67%
        May 20262.4%0.72%
        Jun 20262.4%0.56%
        Jul 20262.5%0.59%
        Aug 20262.1%0.62%
        Sep 20262.3%0.85%
        Oct 2026——

        How has branded search for Huntley & Palmers and Molly Woppy changed in New Zealand over the last 12 months?

        3 findings

        How did search popularity change for New Zealand biscuit brands in September 2026?

        2 changes

        1. Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026.

        2. Estimated monthly branded searches for Molly Woppy in New Zealand fell 45% over 11 measured months, from 1.6K to 880 in September 2026.

        How are Huntley & Palmers’ and Molly Woppy’s branded searches counted?

        3 search terms

        Brandwave collects information about searches that people make online using Huntley & Palmers’ and Molly Woppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

        Huntley & Palmers

        2 branded search terms

        • huntley & palmers
        • huntley palmers

        Molly Woppy

        1 branded search term

        • molly woppy

        How the Brand Demand Index is measured

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