Huntley & Palmers vs Kea Cookies:Which is more popular in New Zealand?
In September 2026, Kea Cookies had more branded searches than Huntley & Palmers among biscuit brands in New Zealand. Kea Cookies had about 480 branded searches, while Huntley & Palmers had 320. Kea Cookies made up 1.3% of all biscuit brand searches we track, and Huntley & Palmers accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about biscuit brands, Kea Cookies appeared in two of the five answers and Huntley & Palmers in none.
Who do people search for more?
Kea Cookies, about 50% more searches than Huntley & Palmers
Who does AI mention more?
Kea Cookies, mentioned in 2 of 5 answers, Huntley & Palmers in 0
Who does AI recommend more?
Kea Cookies, the only one of the two named
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Top biscuit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kea Cookies was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Huntley & Palmers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kea Cookies2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Huntley & Palmers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit brands
5 answers
Asked ChatGPT
“Which biscuit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit brand in New Zealand for everyday snacking?”
Searched Google, AI Overview
“biscuit brands nz”
Searched Google, AI Overview
“cookie brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Huntley & Palmers or Kea Cookies more popular in search?
This chart shows how often people search Google for Huntley & Palmers and Kea Cookies by name. Each line represents a brand's share of searches for all eight biscuit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kea Cookies, Huntley & Palmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kea Cookies | Huntley & Palmers |
|---|---|---|
| Nov 2025 | 0.82% | 0.36% |
| Dec 2025 | 0.91% | 0.33% |
| Jan 2026 | 1.3% | 0.56% |
| Feb 2026 | 1.3% | 0.55% |
| Mar 2026 | 1.1% | 0.72% |
| Apr 2026 | 1.2% | 0.67% |
| May 2026 | 1.6% | 0.72% |
| Jun 2026 | 1.3% | 0.56% |
| Jul 2026 | 1.3% | 0.59% |
| Aug 2026 | 1.2% | 0.62% |
| Sep 2026 | 1.3% | 0.85% |
| Oct 2026 | — | — |
How has branded search for Huntley & Palmers and Kea Cookies changed in New Zealand over the last 12 months?
3 findings
- Kea Cookies was ahead of Huntley & Palmers in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Huntley & Palmers’ share of searches among biscuit brands in New Zealand moved from 0.36% to 0.85%, and its estimated monthly branded searches moved from 170 to 320.
- Across the 11 months ending September 2026, Kea Cookies’ share of searches among biscuit brands in New Zealand moved from 0.82% to 1.3%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for New Zealand biscuit brands in September 2026?
2 changes
Estimated monthly branded searches for Huntley & Palmers in New Zealand rose 88.2% over 11 measured months, from 170 to 320 in September 2026.
Estimated monthly branded searches for Kea Cookies in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in September 2026.
How are Huntley & Palmers’ and Kea Cookies’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Huntley & Palmers’ and Kea Cookies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huntley & Palmers
2 branded search terms
- huntley & palmers
- huntley palmers
Kea Cookies
1 branded search term
- kea cookies
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