Huntley & Palmers vs Ryvita:Which is more popular in New Zealand?
In September 2026, Ryvita had more branded searches than Huntley & Palmers among cracker brands in New Zealand. Ryvita had about 570 branded searches, while Huntley & Palmers had 320. Ryvita made up 6.1% of all cracker brand searches we track, and Huntley & Palmers accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about cracker brands, Huntley & Palmers and Ryvita each appeared in three of the five answers. Huntley & Palmers was mentioned before Ryvita in every answer.
Who do people search for more?
Ryvita, about 78% more searches than Huntley & Palmers
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Huntley & Palmers, named ahead of Ryvita in every answer
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Top cracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Huntley & Palmers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ryvita was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Huntley & Palmers was listed before Ryvita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Huntley & Palmers1st
- Ryvita2nd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Huntley & Palmers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryvita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cracker brands
5 answers
Asked ChatGPT
“Which cracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cracker brands in New Zealand?”
Asked ChatGPT
“What's the best cracker brand in New Zealand for snacking?”
Searched Google, AI Overview
“healthy crackers nz”
Searched Google, AI Overview
“gluten free crackers nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Huntley & Palmers or Ryvita more popular in search?
This chart shows how often people search Google for Huntley & Palmers and Ryvita by name. Each line represents a brand's share of searches for all six cracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ryvita, Huntley & Palmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryvita | Huntley & Palmers |
|---|---|---|
| Nov 2025 | 15.2% | 8.6% |
| Dec 2025 | 14.5% | 7% |
| Jan 2026 | 20% | 6.9% |
| Feb 2026 | 17.2% | 7.9% |
| Mar 2026 | 14.9% | 10.5% |
| Apr 2026 | 17.4% | 9.1% |
| May 2026 | 15.5% | 10.3% |
| Jun 2026 | 15.9% | 9.3% |
| Jul 2026 | 16.7% | 8.2% |
| Aug 2026 | 18.4% | 8.5% |
| Sep 2026 | 6.1% | 3.4% |
| Oct 2026 | — | — |
How has branded search for Huntley & Palmers and Ryvita changed in New Zealand over the last 12 months?
3 findings
- Ryvita was ahead of Huntley & Palmers in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Huntley & Palmers’ share of searches among cracker brands in New Zealand moved from 8.6% to 3.4%, and its estimated monthly branded searches moved from 170 to 320.
- Across the 11 months ending September 2026, Ryvita’s share of searches among cracker brands in New Zealand moved from 15.2% to 6.1%, and its estimated monthly branded searches moved from 300 to 570.
How did search popularity change for New Zealand cracker brands in September 2026?
3 changes
In September 2026, Jatz overtook Ritz and 2 others to become the leader among cracker brands in New Zealand, with 71.4% of the searches.
In September 2026, Ryvita lost share of searches among cracker brands in New Zealand, from 18.4% to 6.1%.
In September 2026, Huntley & Palmers lost share of searches among cracker brands in New Zealand, from 8.5% to 3.4%.
How are Huntley & Palmers’ and Ryvita’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Huntley & Palmers’ and Ryvita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huntley & Palmers
2 branded search terms
- huntley & palmers
- huntley palmers
Ryvita
7 branded search terms
- ryvita
- ryvita biscuits
- ryvita crackerbread
- ryvita crackers
- ryvita crispbread
- ryvita rye crispbread
- ryvita thins
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