Huntley & Palmers vs Jatz:Which is more popular by branded search in New Zealand?
In August 2026, Huntley & Palmers had more branded searches than Jatz among cracker brands in New Zealand. Huntley & Palmers was estimated to have 810 branded searches compared to Jatz’s 380, and held a 34.3% Share of Search versus Jatz’s 16.1%.
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Which is more popular in search, Huntley & Palmers or Jatz?
Compare the cracker and rice cracker brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huntley & Palmers, Jatz. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Huntley & Palmers | Jatz | Vita-Weat |
|---|---|---|---|---|
| Oct 2025 | 36.5% | 39.3% | 11.2% | 12.9% |
| Nov 2025 | 40% | 37% | 13.9% | 9.1% |
| Dec 2025 | 42.2% | 34.6% | 15.1% | 8.1% |
| Jan 2026 | 33.3% | 35.9% | 14.1% | 16.7% |
| Feb 2026 | 38% | 38.5% | 10.7% | 12.8% |
| Mar 2026 | 40.3% | 34.5% | 11.2% | 14.1% |
| Apr 2026 | 37.8% | 36.1% | 11.1% | 15% |
| May 2026 | 44.1% | 31.4% | 9.8% | 14.7% |
| Jun 2026 | 43.4% | 32.8% | 11.1% | 12.7% |
| Jul 2026 | 40.2% | 33.3% | 13.7% | 12.7% |
| Aug 2026 | 36.4% | 34.3% | 16.1% | 13.1% |
| Sep 2026 | — | — | — | — |
How has the Huntley & Palmers and Jatz comparison changed over the last 12 months?
3 findings
- Huntley & Palmers was ahead of Jatz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huntley & Palmers’ estimated Share of Search among cracker brands in New Zealand moved from 39.3% to 34.3%, and its estimated monthly branded searches moved from 700 to 810.
- Across the 11 months ending August 2026, Jatz’s estimated Share of Search among cracker brands in New Zealand moved from 11.2% to 16.1%, and its estimated monthly branded searches moved from 200 to 380.
How did search popularity change for New Zealand cracker brands in August 2026?
2 changes
In August 2026, Jatz gained estimated Share of Search among cracker brands in New Zealand, from 13.7% to 16.1%.
In August 2026, Huntley & Palmers gained estimated Share of Search among cracker brands in New Zealand, from 33.3% to 34.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Huntley & Palmers’ and Jatz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huntley & Palmers
10 branded search terms
- huntley & palmers
- huntley & palmers biscuits
- huntley & palmers cookies
- huntley & palmers crackers
- huntley & palmers nz
- huntley and palmers cracker bread
- huntley and palmers rice crackers
- huntley palmers
- huntley palmers biscuits
- huntley palmers crackers
Jatz
2 branded search terms
- jatz
- jatz crackers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.