Brandwave

Video hosting platforms in New Zealand:Which brands are most popular in search?

In August 2026, Vimeo was the most searched among video hosting platforms in New Zealand, with an estimated 6.1K branded searches and 95.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Vimeo95.9%
  2. Wistia3%
  3. Vidyard0.79%
  4. Mux0.32%

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Share of SearchLeaderboard

Compare the video hosting platforms New Zealand businesses publish and embed video with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video hosting platforms in New Zealand, by month

Share of Search by month for Vimeo, Wistia. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoWistiaVidyardMux
Oct 202595.7%3%1.2%0.13%
Nov 202595%3.7%1%0.26%
Dec 202594.7%2.8%2.3%0.16%
Jan 202695.2%3.4%1.1%0.31%
Feb 202694.4%3.4%1.7%0.47%
Mar 202694.4%3.7%1.4%0.52%
Apr 202694.8%3.6%1.3%0.32%
May 202695.7%2.9%0.91%0.52%
Jun 202695.9%3.1%0.67%0.4%
Jul 202695.3%3%1.4%0.32%
Aug 202695.9%3%0.79%0.32%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Vimeo

    95.9%

    held 1st · 6.1K estimated branded searches · +0.66% vs prior month · +0.6 points

  2. 2.Wistia

    3%

    held 2nd · 190 estimated branded searches · 0% vs prior month · 0 points

  3. 3.Vidyard

    0.79%

    held 3rd · 50 estimated branded searches · -44.4% vs prior month · -0.6 points

  4. 4.Mux

    0.32%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among video hosting platforms in New Zealand?

In August 2026, Vimeo was the most searched among video hosting platforms in New Zealand, with an estimated 6.1K branded searches and 95.9% estimated Share of Search within this set. Wistia is in 2nd place, 92.9 percentage points behind at 3% Share of Search.

New Zealand video hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vimeo95.7% → 95.9%95.9%Aug 202694.4%Feb 20261st
Wistia3%3.7%Nov 20252.8%Dec 20252nd
Vidyard1.2% → 0.79%2.3%Dec 20250.67%Jun 20263rd
Mux0.13% → 0.32%0.52%Mar 20260.13%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms in New Zealand peaked at 95.9% in August 2026 and was lowest at 94.4% in February 2026.
  • Across the 11 months ending August 2026, Vidyard’s estimated Share of Search among video hosting platforms in New Zealand peaked at 2.3% in December 2025 and was lowest at 0.67% in June 2026.
  • Across the 11 months ending August 2026, Vimeo, Wistia, Vidyard and Mux held steady: their estimated Share of Search among video hosting platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand video hosting platforms in August 2026?

  1. In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%.

  2. In August 2026, Vidyard lost estimated Share of Search among video hosting platforms in New Zealand, from 1.4% to 0.79%.

  3. Estimated monthly branded searches for Mux in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026.

How the Brand Demand Index is measured

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