How popular isYouTube?
In September 2026, people searched for YouTube by name about 3.4 million times in New Zealand, about the same as the previous year. These searches made up 99.8% of all New Zealand video hosting platform searches, placing YouTube first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about video hosting platforms, YouTube appeared in all answers and was the most recommended of the seven.
YouTube is the most searched of 7 competitors and the most recommended in AI answers.
YouTubeShare of searches 99.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
VimeoShare of searches 0.21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
WistiaShare of searches <0.01%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
VidyardShare of searches <0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Bunny.netShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top video hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. YouTube is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video hosting platforms
5 answers
Asked ChatGPT
“Which video hosting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best video hosting platforms in New Zealand?”
Asked ChatGPT
“What's the best video hosting platform in New Zealand for embedded video?”
Searched Google, AI Overview
“video hosting platform”
Searched Google, AI Overview
“video hosting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which video hosting platforms compete with YouTube?
Share of searches by month for YouTube. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube | Vimeo | Wistia | Vidyard | Bunny.net | Cloudflare Stream | Mux |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 99.8% | 0.2% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99.8% | 3.4M | -<0.01% | 0 points | |
| 2, held 2nd | 0.21% | 7K | +19.6% | 0 points | |
| 3, held 3rd | <0.01% | 220 | +15.8% | 0 points | |
| 4, held 4th | <0.01% | 50 | 0% | 0 points | |
| 5, moved from 6th to 5th | <0.01% | 40 | +33.3% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | <0.01% | 40 | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | <0.01% | 20 | 0% | 0 points |
1.
YouTube99.8%
Held 1st. 3.4M estimated branded searches, -<0.01% vs prior month. Share 0 points.
2.
Vimeo0.21%
Held 2nd. 7K estimated branded searches, +19.6% vs prior month. Share 0 points.
3.
Wistia<0.01%
Held 3rd. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.
4.
Vidyard<0.01%
Held 4th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Moved from 6th to 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
<0.01%
Moved from 5th to 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Mux<0.01%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between YouTube and its closest rivals
Every comparison with YouTube
12 comparisons
How has branded search demand for YouTube changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YouTube in New Zealand held steady at 3.4M.
- Across the 12 months ending September 2026, YouTube’s share of searches among video hosting platforms in New Zealand held steady at 99.8%.
How did search popularity change for New Zealand video hosting platforms in September 2026?
4 changes
In September 2026, Bunny.net rose from 6th to 5th among video hosting platforms in New Zealand.
In September 2026, Cloudflare Stream fell from 5th to 6th among video hosting platforms in New Zealand.
Estimated monthly branded searches for Mux in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Vidyard in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
How are YouTube’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using YouTube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bluey youtube
- open youtube
- peppa youtube
- youtube
- youtube app
- youtube c
- youtube downloading
- youtube home
- youtube movies
- youtube shorts
- youtube social media
- youtube studio
Who owns YouTube?
YouTube is owned by 
Google. Brandwave also tracks 
AppSheet, 
Chrome Remote Desktop, 
Display & Video 360, 
Firebase, 
Fitbit, 
Gemini, 
Gmail, Google, 
Google Ads, Google Analytics, Google Authenticator, 
Google BigQuery, Google Calendar appointment schedules, Google Chat, 
Google Chrome, 
Google Chromecast, 
Google Classroom, Google Cloud, 
Google DeepMind, Google Drive, 
Google Family Link, Google Forms, Google Keep, Google Maps, 
Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, 
Google Translate, Google Veo, Google Workspace, 
Looker Studio, Snapseed, YouTube Audio Library and 
YouTube Music, owned by the same company, in New Zealand.
Do you work for YouTube? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does YouTube compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Social media platforms | 1st of 10 | 42.8% | Show ranking |
| Video hosting platforms | 1st of 7 | 99.8% | Shown above |
Is YouTube your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.