Brandwave

Cloudflare Stream vs YouTube:Which is more popular?

In September 2026, YouTube had more branded searches than Cloudflare Stream among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Cloudflare Stream had 40. YouTube made up 99.8% of all video hosting platform searches we track, and Cloudflare Stream accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video hosting platforms, YouTube appeared in all five answers and Cloudflare Stream in three. YouTube was mentioned before Cloudflare Stream in four out of five answers.

Among video hosting platforms in New Zealand in September 2026

Who do people search for more?

YouTube, about 85190 searches for every 1 for Cloudflare Stream

YouTube 3.4M searchesCloudflare Stream 40 searches

Who does AI mention more?

YouTube, mentioned in every answer we collected

YouTube in 5 of 5Cloudflare Stream in 3 of 5

Who does AI recommend more?

YouTube, named ahead of Cloudflare Stream in 4 of 5 answers

YouTube first in 4Cloudflare Stream first in 1

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Top video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Cloudflare Stream was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YouTube was listed before Cloudflare Stream in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Vimeo2nd
  3. Wistia3rd
  4. Bunny.net4th
  5. Cloudflare Stream5th
  6. Vidyard6th
  7. Mux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cloudflare Stream or YouTube more popular in search?

This chart shows how often people search Google for Cloudflare Stream and YouTube by name. Each line represents a brand's share of searches for all seven video hosting platforms we track, month by month, from searches in New Zealand.

Cloudflare Stream and YouTube among video hosting platforms in New Zealand, by month

Share of searches by month for YouTube, Cloudflare Stream. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeVimeoWistiaVidyardBunny.netCloudflare StreamMux
Oct 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202699.8%0.2%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%

How has the Cloudflare Stream and YouTube comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand video hosting platforms in September 2026?

1 change
  1. In September 2026, Cloudflare Stream fell from 5th to 6th among video hosting platforms in New Zealand.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Cloudflare Stream’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloudflare Stream

1 branded search term

  • cloudflare stream

YouTube

10 branded search terms

  • bluey youtube
  • open youtube
  • peppa youtube
  • youtube
  • youtube c
  • youtube downloading
  • youtube home
  • youtube movies
  • youtube shorts
  • youtube studio

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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