Brandwave

How popular isVimeo?

In September 2026, people searched for Vimeo by name about 7,030 times in New Zealand, about the same as the previous year. These searches made up 0.21% of all New Zealand video hosting platform searches, placing Vimeo second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about video hosting platforms, Vimeo appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Vimeo is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. YouTubeShare of searches 99.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. VimeoShare of searches 0.21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. WistiaShare of searches <0.01%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. VidyardShare of searches <0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Bunny.netShare of searches <0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vimeo appeared in all five answers. Vimeo is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Vimeo2nd
  3. Wistia3rd
  4. Bunny.net4th
  5. Cloudflare Stream5th
  6. Vidyard6th
  7. Mux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which video hosting platforms compete with Vimeo?

Vimeo against video hosting platforms in New Zealand, by month

Share of searches by month for YouTube, Vimeo. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeVimeoWistiaVidyardBunny.netCloudflare StreamMux
Oct 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202699.8%0.2%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%

  1. 1.YouTube

    99.8%

    Held 1st. 3.4M estimated branded searches, -<0.01% vs prior month. Share 0 points.

  2. 2.Vimeo

    0.21%

    Held 2nd. 7K estimated branded searches, +19.6% vs prior month. Share 0 points.

  3. 3.Wistia

    <0.01%

    Held 3rd. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.

  4. 4.Vidyard

    <0.01%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bunny.net

    <0.01%

    Moved from 6th to 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

  6. 6.Cloudflare Stream

    <0.01%

    Moved from 5th to 6th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Mux

    <0.01%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Vimeo and its closest rivals

Every comparison with Vimeo

3 comparisons

How has branded search demand for Vimeo changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vimeo in New Zealand held steady, from 7.1K to 7K.
  • Across the 12 months ending September 2026, Vimeo’s share of searches among video hosting platforms in New Zealand held steady at 0.21%.

How did search popularity change for New Zealand video hosting platforms in September 2026?

4 changes

  1. In September 2026, Bunny.net rose from 6th to 5th among video hosting platforms in New Zealand.

  2. In September 2026, Cloudflare Stream fell from 5th to 6th among video hosting platforms in New Zealand.

  3. Estimated monthly branded searches for Mux in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for Vidyard in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are Vimeo’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vimeo
  • vimeo dl
  • vimeo embed video
  • vimeo livestream
  • vimeo on demand
  • vimeo upload video
  • vimeo video hosting
  • vimeo videos

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How the Brand Demand Index is measured

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