Vimeo vs YouTube:Which is more popular?
In September 2026, YouTube had more branded searches than Vimeo among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vimeo had 7,030. YouTube made up 99.8% of all video hosting platform searches we track, and Vimeo accounted for 0.21%. When we asked ChatGPT and Google AI Overviews about video hosting platforms, both Vimeo and YouTube appeared in all five answers. YouTube was mentioned before Vimeo in four out of five answers.
Who do people search for more?
YouTube, about 485 searches for every 1 for Vimeo
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
YouTube, named ahead of Vimeo in 4 of 5 answers
Follow Vimeo vs YouTube and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top video hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Vimeo and YouTube showed up in all five answers. YouTube was listed before Vimeo in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video hosting platforms
5 answers
Asked ChatGPT
“Which video hosting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best video hosting platforms in New Zealand?”
Asked ChatGPT
“What's the best video hosting platform in New Zealand for embedded video?”
Searched Google, AI Overview
“video hosting platform”
Searched Google, AI Overview
“video hosting software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Vimeo or YouTube more popular in search?
This chart shows how often people search Google for Vimeo and YouTube by name. Each line represents a brand's share of searches for all seven video hosting platforms we track, month by month, from searches in New Zealand.
Share of searches by month for YouTube, Vimeo. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube | Vimeo | Wistia | Vidyard | Bunny.net | Cloudflare Stream | Mux |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 99.8% | 0.2% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 99.8% | 0.17% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 99.8% | 0.21% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Vimeo and YouTube comparison changed over the last 12 months?
3 findings
- YouTube was ahead of Vimeo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vimeo’s share of searches among video hosting platforms in New Zealand held steady at 0.21%, and its estimated monthly branded searches moved from 7.1K to 7K.
- Across the 12 months ending September 2026, YouTube’s share of searches among video hosting platforms in New Zealand held steady at 99.8%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for New Zealand video hosting platforms in September 2026?
0 changes
Neither Vimeo nor YouTube moved beyond provider rounding among video hosting platforms in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Vimeo’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.