Brandwave

Vidyard vs YouTube:Which is more popular?

In September 2026, YouTube had more branded searches than Vidyard among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vidyard had 50. YouTube made up 99.8% of all video hosting platform searches we track, and Vidyard accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about video hosting platforms, YouTube appeared in all five answers and Vidyard in two. YouTube was mentioned before Vidyard in every answer.

Among video hosting platforms in New Zealand in September 2026

Who do people search for more?

YouTube, about 68152 searches for every 1 for Vidyard

YouTube 3.4M searchesVidyard 50 searches

Who does AI mention more?

YouTube, mentioned in every answer we collected

YouTube in 5 of 5Vidyard in 2 of 5

Who does AI recommend more?

YouTube, named ahead of Vidyard in every answer

YouTube first in 5Vidyard never first

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Top video hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Vidyard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouTube was listed before Vidyard in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Vimeo2nd
  3. Wistia3rd
  4. Bunny.net4th
  5. Cloudflare Stream5th
  6. Vidyard6th
  7. Mux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Vidyard or YouTube more popular in search?

This chart shows how often people search Google for Vidyard and YouTube by name. Each line represents a brand's share of searches for all seven video hosting platforms we track, month by month, from searches in New Zealand.

Vidyard and YouTube among video hosting platforms in New Zealand, by month

Share of searches by month for YouTube, Vidyard. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeVimeoWistiaVidyardBunny.netCloudflare StreamMux
Oct 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Nov 202599.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Dec 202599.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Jan 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Feb 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Mar 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Apr 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
May 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%
Jun 202699.8%0.2%<0.01%<0.01%<0.01%<0.01%<0.01%
Jul 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Aug 202699.8%0.17%<0.01%<0.01%<0.01%<0.01%<0.01%
Sep 202699.8%0.21%<0.01%<0.01%<0.01%<0.01%<0.01%

How has the Vidyard and YouTube comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand video hosting platforms in September 2026?

1 change
  1. Estimated monthly branded searches for Vidyard in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Vidyard’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Vidyard

2 branded search terms

  • vidyard
  • vidyard video hosting

YouTube

10 branded search terms

  • bluey youtube
  • open youtube
  • peppa youtube
  • youtube
  • youtube c
  • youtube downloading
  • youtube home
  • youtube movies
  • youtube shorts
  • youtube studio

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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