Brandwave

How popular isWhānau Mārama NZ International Film Festival in search?

In August 2026, there were an estimated 16.6K branded searches for Whānau Mārama NZ International Film Festival in New Zealand which is up 1943.2% over the last 11 months. Whānau Mārama NZ International Film Festival holds 70.9% estimated Share of Search among New Zealand arts and culture festivals and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Whānau Mārama NZ International Film Festival70.9%
  2. World of WearableArt21.6%
  3. Aotearoa New Zealand Festival of the Arts3.3%
  4. CubaDupa1.8%
  5. Auckland Writers Festival1.3%
  6. Auckland Arts Festival1.2%
Whānau Mārama NZ International Film Festival website (opens in a new tab)

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Which arts and culture festivals compete with Whānau Mārama NZ International Film Festival?

Whānau Mārama NZ International Film Festival against arts and culture festivals in New Zealand, by month

Share of Search by month for Whānau Mārama NZ International Film Festival, World of WearableArt, Aotearoa New Zealand Festival of the Arts. The figures are in the table below the chart.

View monthly share of search table
MonthWhānau Mārama NZ International Film FestivalWorld of WearableArtAotearoa New Zealand Festival of the ArtsCubaDupaAuckland Writers FestivalAuckland Arts Festival
Oct 202512%51.1%14.4%7.6%6.1%8.9%
Nov 202511.8%23.4%27.7%14.5%7.7%14.9%
Dec 20259.5%18.5%36.5%14.7%5.4%15.5%
Jan 20267.3%18.5%23.1%28.1%7.3%15.8%
Feb 20264.4%19.6%13.8%38%6.7%17.5%
Mar 20262.3%7.8%2.7%57.9%15%14.3%
Apr 20269.8%29.4%7%5.7%42.3%5.8%
May 202613.7%24%2.8%2.5%54.5%2.5%
Jun 202646.7%35%5.8%3.8%5.1%3.7%
Jul 202678.3%15.4%2.9%1%1.1%1.3%
Aug 202670.9%21.6%3.3%1.8%1.3%1.2%
Sep 2026——————

  1. 1.Whānau Mārama NZ International Film Festival

    70.9%

    held 1st · 16.6K estimated branded searches · -18.6% vs prior month · -7.3 points

  2. 2.World of WearableArt

    21.6%

    held 2nd · 5K estimated branded searches · +25.8% vs prior month · +6.2 points

  3. 3.Aotearoa New Zealand Festival of the Arts

    3.3%

    held 3rd · 760 estimated branded searches · +1.3% vs prior month · +0.4 points

  4. 4.CubaDupa

    1.8%

    moved from 6th to 4th · 410 estimated branded searches · +51.9% vs prior month · +0.7 points

  5. 5.Auckland Writers Festival

    1.3%

    held 5th · 300 estimated branded searches · +3.4% vs prior month · +0.2 points

  6. 6.Auckland Arts Festival

    1.2%

    moved from 4th to 6th · 280 estimated branded searches · -17.6% vs prior month · -0.1 points

Compare search popularity between Whānau Mārama NZ International Film Festival and its closest rivals

How has branded search demand for Whānau Mārama NZ International Film Festival changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Whānau Mārama NZ International Film Festival in New Zealand rose from 810 to 16.6K.
  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand increased from 12% to 70.9%.
  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 78.3% in July 2026 and was lowest at 2.3% in March 2026.
  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival rose from 3rd to 1st among arts and culture festivals in New Zealand.

How did search popularity change for New Zealand arts and culture festivals in August 2026?

  1. In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.

  2. In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.

  3. In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.

  4. Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.

  5. Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.

  6. Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.

How is Whānau Mārama NZ International Film Festival measured?

Brandwave collects information about searches that people make online using Whānau Mārama NZ International Film Festival’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • film festival nz
  • nziff
  • nziff co nz

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How the Brand Demand Index is measured

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