Aotearoa New Zealand Festival of the Arts vs Whānau Mārama NZ International Film Festival:Which is more popular by branded search in New Zealand?
In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than Aotearoa New Zealand Festival of the Arts among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to Aotearoa New Zealand Festival of the Arts’ 760, and held a 70.9% Share of Search versus Aotearoa New Zealand Festival of the Arts’ 3.3%.
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Which is more popular in search, Aotearoa New Zealand Festival of the Arts or Whānau Mārama NZ International Film Festival?
Compare the arts, film and literary festivals New Zealanders buy tickets for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whānau Mārama NZ International Film Festival, Aotearoa New Zealand Festival of the Arts. The figures are in the table below the chart.
View monthly share of search table
| Month | Whānau Mārama NZ International Film Festival | World of WearableArt | Aotearoa New Zealand Festival of the Arts | CubaDupa | Auckland Writers Festival | Auckland Arts Festival |
|---|---|---|---|---|---|---|
| Oct 2025 | 12% | 51.1% | 14.4% | 7.6% | 6.1% | 8.9% |
| Nov 2025 | 11.8% | 23.4% | 27.7% | 14.5% | 7.7% | 14.9% |
| Dec 2025 | 9.5% | 18.5% | 36.5% | 14.7% | 5.4% | 15.5% |
| Jan 2026 | 7.3% | 18.5% | 23.1% | 28.1% | 7.3% | 15.8% |
| Feb 2026 | 4.4% | 19.6% | 13.8% | 38% | 6.7% | 17.5% |
| Mar 2026 | 2.3% | 7.8% | 2.7% | 57.9% | 15% | 14.3% |
| Apr 2026 | 9.8% | 29.4% | 7% | 5.7% | 42.3% | 5.8% |
| May 2026 | 13.7% | 24% | 2.8% | 2.5% | 54.5% | 2.5% |
| Jun 2026 | 46.7% | 35% | 5.8% | 3.8% | 5.1% | 3.7% |
| Jul 2026 | 78.3% | 15.4% | 2.9% | 1% | 1.1% | 1.3% |
| Aug 2026 | 70.9% | 21.6% | 3.3% | 1.8% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Aotearoa New Zealand Festival of the Arts and Whānau Mārama NZ International Film Festival comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Whānau Mārama NZ International Film Festival took it in April 2026.
- Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand moved from 14.4% to 3.3%, and its estimated monthly branded searches moved from 970 to 760.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 12% to 70.9%, and its estimated monthly branded searches moved from 810 to 16.6K.
How did search popularity change for New Zealand arts and culture festivals in August 2026?
2 changes
In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.
Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Aotearoa New Zealand Festival of the Arts’ and Whānau Mārama NZ International Film Festival’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aotearoa New Zealand Festival of the Arts
4 branded search terms
- aotearoa new zealand festival of the arts
- aotearoa nz festival of the arts
- festival nz
- nz festival of the arts
Whānau Mārama NZ International Film Festival
3 branded search terms
- film festival nz
- nziff
- nziff co nz
Put your own brand in this comparison
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