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Arts and culture festivals in New Zealand:Which brands are most popular in search?

In August 2026, Whānau Mārama NZ International Film Festival was the most searched among arts and culture festivals in New Zealand, with an estimated 16.6K branded searches and 70.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Whānau Mārama NZ International Film Festival70.9%
  2. World of WearableArt21.6%
  3. Aotearoa New Zealand Festival of the Arts3.3%
  4. CubaDupa1.8%
  5. Auckland Writers Festival1.3%
  6. Auckland Arts Festival1.2%

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Share of SearchLeaderboard

Compare the arts, film and literary festivals New Zealanders buy tickets for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among arts and culture festivals in New Zealand, by month

Share of Search by month for Whānau Mārama NZ International Film Festival, World of WearableArt, Aotearoa New Zealand Festival of the Arts. The figures are in the table below the chart.

View monthly share of search table
MonthWhānau Mārama NZ International Film FestivalWorld of WearableArtAotearoa New Zealand Festival of the ArtsCubaDupaAuckland Writers FestivalAuckland Arts Festival
Oct 202512%51.1%14.4%7.6%6.1%8.9%
Nov 202511.8%23.4%27.7%14.5%7.7%14.9%
Dec 20259.5%18.5%36.5%14.7%5.4%15.5%
Jan 20267.3%18.5%23.1%28.1%7.3%15.8%
Feb 20264.4%19.6%13.8%38%6.7%17.5%
Mar 20262.3%7.8%2.7%57.9%15%14.3%
Apr 20269.8%29.4%7%5.7%42.3%5.8%
May 202613.7%24%2.8%2.5%54.5%2.5%
Jun 202646.7%35%5.8%3.8%5.1%3.7%
Jul 202678.3%15.4%2.9%1%1.1%1.3%
Aug 202670.9%21.6%3.3%1.8%1.3%1.2%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Whānau Mārama NZ International Film Festival

    70.9%

    held 1st · 16.6K estimated branded searches · -18.6% vs prior month · -7.3 points

  2. 2.World of WearableArt

    21.6%

    held 2nd · 5K estimated branded searches · +25.8% vs prior month · +6.2 points

  3. 3.Aotearoa New Zealand Festival of the Arts

    3.3%

    held 3rd · 760 estimated branded searches · +1.3% vs prior month · +0.4 points

  4. 4.CubaDupa

    1.8%

    moved from 6th to 4th · 410 estimated branded searches · +51.9% vs prior month · +0.7 points

  5. 5.Auckland Writers Festival

    1.3%

    held 5th · 300 estimated branded searches · +3.4% vs prior month · +0.2 points

  6. 6.Auckland Arts Festival

    1.2%

    moved from 4th to 6th · 280 estimated branded searches · -17.6% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among arts and culture festivals in New Zealand?

In August 2026, Whānau Mārama NZ International Film Festival was the most searched among arts and culture festivals in New Zealand, with an estimated 16.6K branded searches and 70.9% estimated Share of Search within this set. World of WearableArt is in 2nd place, 49.4 percentage points behind at 21.6% Share of Search.

New Zealand arts and culture festivals, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Whānau Mārama NZ International Film Festival12% → 70.9%78.3%Jul 20262.3%Mar 20263rd → 1st
World of WearableArt51.1% → 21.6%51.1%Oct 20257.8%Mar 20261st → 2nd
Aotearoa New Zealand Festival of the Arts14.4% → 3.3%36.5%Dec 20252.7%Mar 20262nd → 3rd
CubaDupa7.6% → 1.8%57.9%Mar 20261%Jul 20265th → 4th
Auckland Writers Festival6.1% → 1.3%54.5%May 20261.1%Jul 20266th → 5th
Auckland Arts Festival8.9% → 1.2%17.5%Feb 20261.2%Aug 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand increased from 12% to 70.9%.
  • Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 51.1% to 21.6%.
  • Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand decreased from 14.4% to 3.3%.
  • Across the 11 months ending August 2026, CubaDupa’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 7.6% to 1.8%.
  • Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 6.1% to 1.3%.
  • Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 8.9% to 1.2%.
  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 78.3% in July 2026 and was lowest at 2.3% in March 2026.
  • Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 51.1% in October 2025 and was lowest at 7.8% in March 2026.
  • Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts’ estimated Share of Search among arts and culture festivals in New Zealand peaked at 36.5% in December 2025 and was lowest at 2.7% in March 2026.
  • Across the 11 months ending August 2026, CubaDupa’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 57.9% in March 2026 and was lowest at 1% in July 2026.
  • Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 54.5% in May 2026 and was lowest at 1.1% in July 2026.
  • Across the 11 months ending August 2026, Auckland Arts Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 17.5% in February 2026 and was lowest at 1.2% in August 2026.
  • Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival rose from 3rd to 1st among arts and culture festivals in New Zealand.
  • Across the 11 months ending August 2026, World of WearableArt fell from 1st to 2nd among arts and culture festivals in New Zealand.
  • Across the 11 months ending August 2026, Aotearoa New Zealand Festival of the Arts fell from 2nd to 3rd among arts and culture festivals in New Zealand.
  • Across the 11 months ending August 2026, CubaDupa rose from 5th to 4th among arts and culture festivals in New Zealand.
  • Across the 11 months ending August 2026, Auckland Writers Festival rose from 6th to 5th among arts and culture festivals in New Zealand.
  • Across the 11 months ending August 2026, Auckland Arts Festival fell from 4th to 6th among arts and culture festivals in New Zealand.

How did search popularity change for New Zealand arts and culture festivals in August 2026?

  1. In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.

  2. In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.

  3. In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.

  4. Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.

  5. Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.

  6. Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.

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