Whānau Mārama NZ International Film Festival vs World of WearableArt:Which is more popular by branded search in New Zealand?
In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than World of WearableArt among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to World of WearableArt’s 5K, and held a 70.9% Share of Search versus World of WearableArt’s 21.6%.
Follow Whānau Mārama NZ International Film Festival vs World of WearableArt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Whānau Mārama NZ International Film Festival or World of WearableArt?
Compare the arts, film and literary festivals New Zealanders buy tickets for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whānau Mārama NZ International Film Festival, World of WearableArt. The figures are in the table below the chart.
View monthly share of search table
| Month | Whānau Mārama NZ International Film Festival | World of WearableArt | Aotearoa New Zealand Festival of the Arts | CubaDupa | Auckland Writers Festival | Auckland Arts Festival |
|---|---|---|---|---|---|---|
| Oct 2025 | 12% | 51.1% | 14.4% | 7.6% | 6.1% | 8.9% |
| Nov 2025 | 11.8% | 23.4% | 27.7% | 14.5% | 7.7% | 14.9% |
| Dec 2025 | 9.5% | 18.5% | 36.5% | 14.7% | 5.4% | 15.5% |
| Jan 2026 | 7.3% | 18.5% | 23.1% | 28.1% | 7.3% | 15.8% |
| Feb 2026 | 4.4% | 19.6% | 13.8% | 38% | 6.7% | 17.5% |
| Mar 2026 | 2.3% | 7.8% | 2.7% | 57.9% | 15% | 14.3% |
| Apr 2026 | 9.8% | 29.4% | 7% | 5.7% | 42.3% | 5.8% |
| May 2026 | 13.7% | 24% | 2.8% | 2.5% | 54.5% | 2.5% |
| Jun 2026 | 46.7% | 35% | 5.8% | 3.8% | 5.1% | 3.7% |
| Jul 2026 | 78.3% | 15.4% | 2.9% | 1% | 1.1% | 1.3% |
| Aug 2026 | 70.9% | 21.6% | 3.3% | 1.8% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Whānau Mārama NZ International Film Festival and World of WearableArt comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Whānau Mārama NZ International Film Festival took it in June 2026.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 12% to 70.9%, and its estimated monthly branded searches moved from 810 to 16.6K.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand moved from 51.1% to 21.6%, and its estimated monthly branded searches moved from 3.5K to 5K.
How did search popularity change for New Zealand arts and culture festivals in August 2026?
2 changes
In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Whānau Mārama NZ International Film Festival’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Whānau Mārama NZ International Film Festival
3 branded search terms
- film festival nz
- nziff
- nziff co nz
World of WearableArt
6 branded search terms
- wearable arts
- world of wearableart
- world of wearableart tickets
- worldofwearableart
- worldofwearableart com
- wow show
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.