How popular isWorld of WearableArt in search?
In August 2026, there were an estimated 5K branded searches for World of WearableArt in New Zealand which is up 45.8% over the last 11 months. World of WearableArt holds 21.6% estimated Share of Search among New Zealand arts and culture festivals and is ranked 2nd of 6 competitors for search popularity.
Whānau Mārama NZ International Film Festival70.9%
World of WearableArt21.6%
Aotearoa New Zealand Festival of the Arts3.3%
CubaDupa1.8%
Auckland Writers Festival1.3%
Auckland Arts Festival1.2%
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Which arts and culture festivals compete with World of WearableArt?
Share of Search by month for Whānau Mārama NZ International Film Festival, World of WearableArt, Aotearoa New Zealand Festival of the Arts. The figures are in the table below the chart.
View monthly share of search table
| Month | Whānau Mārama NZ International Film Festival | World of WearableArt | Aotearoa New Zealand Festival of the Arts | CubaDupa | Auckland Writers Festival | Auckland Arts Festival |
|---|---|---|---|---|---|---|
| Oct 2025 | 12% | 51.1% | 14.4% | 7.6% | 6.1% | 8.9% |
| Nov 2025 | 11.8% | 23.4% | 27.7% | 14.5% | 7.7% | 14.9% |
| Dec 2025 | 9.5% | 18.5% | 36.5% | 14.7% | 5.4% | 15.5% |
| Jan 2026 | 7.3% | 18.5% | 23.1% | 28.1% | 7.3% | 15.8% |
| Feb 2026 | 4.4% | 19.6% | 13.8% | 38% | 6.7% | 17.5% |
| Mar 2026 | 2.3% | 7.8% | 2.7% | 57.9% | 15% | 14.3% |
| Apr 2026 | 9.8% | 29.4% | 7% | 5.7% | 42.3% | 5.8% |
| May 2026 | 13.7% | 24% | 2.8% | 2.5% | 54.5% | 2.5% |
| Jun 2026 | 46.7% | 35% | 5.8% | 3.8% | 5.1% | 3.7% |
| Jul 2026 | 78.3% | 15.4% | 2.9% | 1% | 1.1% | 1.3% |
| Aug 2026 | 70.9% | 21.6% | 3.3% | 1.8% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 16.6K | -18.6% | -7.3 points | |
| 2, held 2nd | 21.6% | 5K | +25.8% | +6.2 points | |
| 3, held 3rd | 3.3% | 760 | +1.3% | +0.4 points | |
| 4, moved from 6th to 4th | 1.8% | 410 | +51.9% | +0.7 pointsmoved from 6th to 4th | |
| 5, held 5th | 1.3% | 300 | +3.4% | +0.2 points | |
| 6, moved from 4th to 6th | 1.2% | 280 | -17.6% | -0.1 pointsmoved from 4th to 6th |
held 1st · 16.6K estimated branded searches · -18.6% vs prior month · -7.3 points
21.6%
held 2nd · 5K estimated branded searches · +25.8% vs prior month · +6.2 points
held 3rd · 760 estimated branded searches · +1.3% vs prior month · +0.4 points
4.
CubaDupa1.8%
moved from 6th to 4th · 410 estimated branded searches · +51.9% vs prior month · +0.7 points
held 5th · 300 estimated branded searches · +3.4% vs prior month · +0.2 points
1.2%
moved from 4th to 6th · 280 estimated branded searches · -17.6% vs prior month · -0.1 points
Compare search popularity between World of WearableArt and its closest rivals
- World of WearableArt vs Whānau Mārama NZ International Film Festival: compare search popularity
- World of WearableArt vs Aotearoa New Zealand Festival of the Arts: compare search popularity
- World of WearableArt vs CubaDupa: compare search popularity
- World of WearableArt vs Auckland Writers Festival: compare search popularity
- World of WearableArt vs Auckland Arts Festival: compare search popularity
- Compare World of WearableArt with any brand
How has branded search demand for World of WearableArt changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for World of WearableArt in New Zealand rose from 3.5K to 5K.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand decreased from 51.1% to 21.6%.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 51.1% in October 2025 and was lowest at 7.8% in March 2026.
- Across the 11 months ending August 2026, World of WearableArt fell from 1st to 2nd among arts and culture festivals in New Zealand.
How did search popularity change for New Zealand arts and culture festivals in August 2026?
6 changes
In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.
Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.
Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.
Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.
How is World of WearableArt measured?
Brandwave collects information about searches that people make online using World of WearableArt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- wearable arts
- world of wearableart
- world of wearableart tickets
- worldofwearableart
- worldofwearableart com
- wow show
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Is World of WearableArt your brand?
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