Auckland Writers Festival vs World of WearableArt:Which is more popular by branded search in New Zealand?
In August 2026, World of WearableArt had more branded searches than Auckland Writers Festival among arts and culture festivals in New Zealand. World of WearableArt was estimated to have 5K branded searches compared to Auckland Writers Festival’s 300, and held a 21.6% Share of Search versus Auckland Writers Festival’s 1.3%.
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Which is more popular in search, Auckland Writers Festival or World of WearableArt?
Compare the arts, film and literary festivals New Zealanders buy tickets for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for World of WearableArt, Auckland Writers Festival. The figures are in the table below the chart.
View monthly share of search table
| Month | Whānau Mārama NZ International Film Festival | World of WearableArt | Aotearoa New Zealand Festival of the Arts | CubaDupa | Auckland Writers Festival | Auckland Arts Festival |
|---|---|---|---|---|---|---|
| Oct 2025 | 12% | 51.1% | 14.4% | 7.6% | 6.1% | 8.9% |
| Nov 2025 | 11.8% | 23.4% | 27.7% | 14.5% | 7.7% | 14.9% |
| Dec 2025 | 9.5% | 18.5% | 36.5% | 14.7% | 5.4% | 15.5% |
| Jan 2026 | 7.3% | 18.5% | 23.1% | 28.1% | 7.3% | 15.8% |
| Feb 2026 | 4.4% | 19.6% | 13.8% | 38% | 6.7% | 17.5% |
| Mar 2026 | 2.3% | 7.8% | 2.7% | 57.9% | 15% | 14.3% |
| Apr 2026 | 9.8% | 29.4% | 7% | 5.7% | 42.3% | 5.8% |
| May 2026 | 13.7% | 24% | 2.8% | 2.5% | 54.5% | 2.5% |
| Jun 2026 | 46.7% | 35% | 5.8% | 3.8% | 5.1% | 3.7% |
| Jul 2026 | 78.3% | 15.4% | 2.9% | 1% | 1.1% | 1.3% |
| Aug 2026 | 70.9% | 21.6% | 3.3% | 1.8% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Auckland Writers Festival and World of WearableArt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Auckland Writers Festival took it in March 2026, World of WearableArt took it in June 2026.
- Across the 11 months ending August 2026, Auckland Writers Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 6.1% to 1.3%, and its estimated monthly branded searches moved from 410 to 300.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand moved from 51.1% to 21.6%, and its estimated monthly branded searches moved from 3.5K to 5K.
How did search popularity change for New Zealand arts and culture festivals in August 2026?
3 changes
In August 2026, CubaDupa overtook Auckland Writers Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Auckland Writers Festival’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Auckland Writers Festival
5 branded search terms
- auckland writers festival
- auckland writers festival online
- auckland writers festival tickets
- aucklandwritersfestival
- writersfestival co nz
World of WearableArt
6 branded search terms
- wearable arts
- world of wearableart
- world of wearableart tickets
- worldofwearableart
- worldofwearableart com
- wow show
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