CubaDupa vs World of WearableArt:Which is more popular by branded search in New Zealand?
In August 2026, World of WearableArt had more branded searches than CubaDupa among arts and culture festivals in New Zealand. World of WearableArt was estimated to have 5K branded searches compared to CubaDupa’s 410, and held a 21.6% Share of Search versus CubaDupa’s 1.8%.
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Which is more popular in search, CubaDupa or World of WearableArt?
Compare the arts, film and literary festivals New Zealanders buy tickets for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for World of WearableArt, CubaDupa. The figures are in the table below the chart.
View monthly share of search table
| Month | Whānau Mārama NZ International Film Festival | World of WearableArt | Aotearoa New Zealand Festival of the Arts | CubaDupa | Auckland Writers Festival | Auckland Arts Festival |
|---|---|---|---|---|---|---|
| Oct 2025 | 12% | 51.1% | 14.4% | 7.6% | 6.1% | 8.9% |
| Nov 2025 | 11.8% | 23.4% | 27.7% | 14.5% | 7.7% | 14.9% |
| Dec 2025 | 9.5% | 18.5% | 36.5% | 14.7% | 5.4% | 15.5% |
| Jan 2026 | 7.3% | 18.5% | 23.1% | 28.1% | 7.3% | 15.8% |
| Feb 2026 | 4.4% | 19.6% | 13.8% | 38% | 6.7% | 17.5% |
| Mar 2026 | 2.3% | 7.8% | 2.7% | 57.9% | 15% | 14.3% |
| Apr 2026 | 9.8% | 29.4% | 7% | 5.7% | 42.3% | 5.8% |
| May 2026 | 13.7% | 24% | 2.8% | 2.5% | 54.5% | 2.5% |
| Jun 2026 | 46.7% | 35% | 5.8% | 3.8% | 5.1% | 3.7% |
| Jul 2026 | 78.3% | 15.4% | 2.9% | 1% | 1.1% | 1.3% |
| Aug 2026 | 70.9% | 21.6% | 3.3% | 1.8% | 1.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the CubaDupa and World of WearableArt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: CubaDupa took it in January 2026, World of WearableArt took it in April 2026.
- Across the 11 months ending August 2026, CubaDupa’s estimated Share of Search among arts and culture festivals in New Zealand moved from 7.6% to 1.8%, and its estimated monthly branded searches moved from 510 to 410.
- Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand moved from 51.1% to 21.6%, and its estimated monthly branded searches moved from 3.5K to 5K.
How did search popularity change for New Zealand arts and culture festivals in August 2026?
2 changes
In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using CubaDupa’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CubaDupa
5 branded search terms
- cubadupa
- cubadupa festival
- cubadupa near me
- cubadupa nz
- cubadupa tickets
World of WearableArt
6 branded search terms
- wearable arts
- world of wearableart
- world of wearableart tickets
- worldofwearableart
- worldofwearableart com
- wow show
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