Brandwave

Discount variety stores in New Zealand:Which brands are most popular in search?

In August 2026, Kmart NZ was the most searched among discount variety stores in New Zealand, with an estimated 1.1M branded searches and 66.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kmart NZ66.8%
  2. The Warehouse24.2%
  3. Look Sharp7.8%
  4. Daiso1.2%

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Share of SearchLeaderboard

Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among discount variety stores in New Zealand, by month

Share of Search by month for Kmart NZ, The Warehouse, Look Sharp. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZThe WarehouseLook SharpDaiso
Oct 202560.9%23.5%14.6%0.98%
Nov 202566.6%27.2%5.3%0.9%
Dec 202563.6%30.5%4.9%0.91%
Jan 202664.8%30.1%4%1.1%
Feb 202663%29.1%6.5%1.4%
Mar 202666%26.8%6%1.2%
Apr 202668.4%25.8%4.7%1.1%
May 202664.5%28.1%6.3%1.1%
Jun 202667.7%24.7%6.4%1.1%
Jul 202667.8%24.4%6.5%1.3%
Aug 202666.8%24.2%7.8%1.2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Kmart NZ

    66.8%

    held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -1 points

  2. 2.The Warehouse

    24.2%

    held 2nd · 403K estimated branded searches · -0.27% vs prior month · -0.1 points

  3. 3.Look Sharp

    7.8%

    held 3rd · 130K estimated branded searches · +19.8% vs prior month · +1.3 points

  4. 4.Daiso

    1.2%

    held 4th · 20.1K estimated branded searches · -9.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among discount variety stores in New Zealand?

In August 2026, Kmart NZ was the most searched among discount variety stores in New Zealand, with an estimated 1.1M branded searches and 66.8% estimated Share of Search within this set. The Warehouse is in 2nd place, 42.5 percentage points behind at 24.2% Share of Search.

New Zealand discount variety stores, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kmart NZ60.9% → 66.8%68.4%Apr 202660.9%Oct 20251st
The Warehouse23.5% → 24.2%30.5%Dec 202523.5%Oct 20252nd
Look Sharp14.6% → 7.8%14.6%Oct 20254%Jan 20263rd
Daiso0.98% → 1.2%1.4%Feb 20260.9%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand increased from 60.9% to 66.8%.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand increased from 23.5% to 24.2%.
  • Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand decreased from 14.6% to 7.8%.
  • Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among discount variety stores in New Zealand peaked at 68.4% in April 2026 and was lowest at 60.9% in October 2025.
  • Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among discount variety stores in New Zealand peaked at 30.5% in December 2025 and was lowest at 23.5% in October 2025.
  • Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand peaked at 14.6% in October 2025 and was lowest at 4% in January 2026.
  • Across the 11 months ending August 2026, Daiso held steady: its estimated Share of Search among discount variety stores in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand discount variety stores in August 2026?

  1. In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.

  2. In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.

  3. The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

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