Brandwave

Look Sharp vs The Warehouse:Which is more popular by branded search in New Zealand?

In August 2026, The Warehouse had more branded searches than Look Sharp among discount variety stores in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Look Sharp’s 130K, and held a 24.2% Share of Search versus Look Sharp’s 7.8%.

Share of Search among discount variety stores in New Zealand in August 2026Which is more popular in search, Look Sharp or The Warehouse?
Look Sharp7.8%130K searches
vs
The Warehouse24.2%403K searches
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Which is more popular in search, Look Sharp or The Warehouse?

Compare the discount variety stores New Zealanders shop for homewares, gifts and essentials. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Look Sharp and The Warehouse among discount variety stores in New Zealand, by month

Share of Search by month for The Warehouse, Look Sharp. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZThe WarehouseLook SharpDaiso
Oct 202560.9%23.5%14.6%0.98%
Nov 202566.6%27.2%5.3%0.9%
Dec 202563.6%30.5%4.9%0.91%
Jan 202664.8%30.1%4%1.1%
Feb 202663%29.1%6.5%1.4%
Mar 202666%26.8%6%1.2%
Apr 202668.4%25.8%4.7%1.1%
May 202664.5%28.1%6.3%1.1%
Jun 202667.7%24.7%6.4%1.1%
Jul 202667.8%24.4%6.5%1.3%
Aug 202666.8%24.2%7.8%1.2%
Sep 2026————

How has the Look Sharp and The Warehouse comparison changed over the last 12 months?

How did search popularity change for New Zealand discount variety stores in August 2026?

  1. In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.

  2. The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Look Sharp’s and The Warehouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Look Sharp

27 branded search terms

  • look sharp
  • look sharp album
  • look sharp christmas
  • look sharp dress up
  • look sharp glenfield
  • look sharp halloween
  • look sharp hamilton
  • look sharp langdons road
  • look sharp lunn ave
  • look sharp near me
  • look sharp nz
  • look sharp online
  • look sharp online shopping
  • look sharp riccarton
  • look sharp shop
  • look sharp st lukes
  • look sharp store st lukes
  • look sharp store tower junction
  • look sharp sylvia park
  • look sharp tower junction
  • looksharp
  • looksharp near me
  • looksharp nz
  • looksharp shop
  • looksharpstore co nz
  • st lukes look sharp
  • tower junction look sharp

The Warehouse

35 branded search terms

  • chromecast the warehouse
  • rug the warehouse
  • The Warehouse
  • the warehouse app
  • the warehouse bbq
  • the warehouse bedding
  • the warehouse cell phones
  • the warehouse chocolates
  • the warehouse clothing
  • the warehouse cushion
  • the warehouse easter eggs
  • the warehouse easter hours
  • the warehouse fans
  • the warehouse foam mattress
  • the warehouse home decor
  • the warehouse homeware
  • the warehouse lego
  • the warehouse mattress
  • the warehouse near me
  • the warehouse new zealand
  • the warehouse nz
  • the warehouse online
  • the warehouse petone lower hutt
  • the warehouse phones
  • the warehouse pool
  • the warehouse pot
  • the warehouse sheets
  • the warehouse store
  • the warehouse the base
  • the warehouse toys
  • the warehouse washing machine
  • thewarehouse co nz
  • thewarehouse nz
  • thewarehouse online
  • thewarehouse toys

How the Brand Demand Index is measured

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