Brandwave

How popular isLook Sharp in search?

In August 2026, there were an estimated 130K branded searches for Look Sharp in New Zealand which is down 55.6% over the last 11 months. Look Sharp holds 7.8% estimated Share of Search among New Zealand discount variety stores and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kmart NZ66.8%
  2. The Warehouse24.2%
  3. Look Sharp7.8%
  4. Daiso1.2%
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Which discount variety stores compete with Look Sharp?

Look Sharp against discount variety stores in New Zealand, by month

Share of Search by month for Kmart NZ, The Warehouse, Look Sharp. The figures are in the table below the chart.

View monthly share of search table
MonthKmart NZThe WarehouseLook SharpDaiso
Oct 202560.9%23.5%14.6%0.98%
Nov 202566.6%27.2%5.3%0.9%
Dec 202563.6%30.5%4.9%0.91%
Jan 202664.8%30.1%4%1.1%
Feb 202663%29.1%6.5%1.4%
Mar 202666%26.8%6%1.2%
Apr 202668.4%25.8%4.7%1.1%
May 202664.5%28.1%6.3%1.1%
Jun 202667.7%24.7%6.4%1.1%
Jul 202667.8%24.4%6.5%1.3%
Aug 202666.8%24.2%7.8%1.2%
Sep 2026————

  1. 1.Kmart NZ

    66.8%

    held 1st · 1.1M estimated branded searches · -1.1% vs prior month · -1 points

  2. 2.The Warehouse

    24.2%

    held 2nd · 403K estimated branded searches · -0.27% vs prior month · -0.1 points

  3. 3.Look Sharp

    7.8%

    held 3rd · 130K estimated branded searches · +19.8% vs prior month · +1.3 points

  4. 4.Daiso

    1.2%

    held 4th · 20.1K estimated branded searches · -9.8% vs prior month · -0.1 points

Compare search popularity between Look Sharp and its closest rivals

How has branded search demand for Look Sharp changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Look Sharp in New Zealand fell from 293K to 130K.
  • Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand decreased from 14.6% to 7.8%.
  • Across the 11 months ending August 2026, Look Sharp’s estimated Share of Search among discount variety stores in New Zealand peaked at 14.6% in October 2025 and was lowest at 4% in January 2026.

How did search popularity change for New Zealand discount variety stores in August 2026?

  1. In August 2026, Look Sharp gained estimated Share of Search among discount variety stores in New Zealand, from 6.5% to 7.8%.

  2. In August 2026, Kmart NZ lost estimated Share of Search among discount variety stores in New Zealand, from 67.8% to 66.8%.

  3. The Warehouse’s estimated Share of Search among discount variety stores in New Zealand has lost ground for 3 months in a row, from 28.1% to 24.2% in August 2026.

How is Look Sharp measured?

Brandwave collects information about searches that people make online using Look Sharp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • look sharp
  • look sharp album
  • look sharp christmas
  • look sharp dress up
  • look sharp glenfield
  • look sharp halloween
  • look sharp hamilton
  • look sharp langdons road
  • look sharp lunn ave
  • look sharp near me
  • look sharp nz
  • look sharp online
  • look sharp online shopping
  • look sharp riccarton
  • look sharp shop
  • look sharp st lukes
  • look sharp store st lukes
  • look sharp store tower junction
  • look sharp sylvia park
  • look sharp tower junction
  • looksharp
  • looksharp near me
  • looksharp nz
  • looksharp shop
  • looksharpstore co nz
  • st lukes look sharp
  • tower junction look sharp

Do you work for Look Sharp? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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