Brandwave

How popular isThe Warehouse?

In September 2026, people searched for The Warehouse by name about 307,000 times in New Zealand, an 18% decrease from the previous year. These searches made up 20.3% of all New Zealand discount variety store searches, placing The Warehouse second out of four stores. When we asked both ChatGPT and Google AI Overviews about discount variety stores, The Warehouse appeared in three of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

The Warehouse is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. Kmart NZShare of searches 72.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. The WarehouseShare of searches 20.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Look SharpShare of searches 6.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. DaisoShare of searches 1.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top discount variety stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Warehouse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Warehouse is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kmart NZ1st
  2. The Warehouse2nd
  3. Daiso3rd
  4. Look Sharp4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kmart NZ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Warehouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Look Sharp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Daiso1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about discount variety stores

4 answers

  • Asked ChatGPT

    “Which discount variety store should I shop at in New Zealand?”

    1. 1Kmart NZ
    2. 2The Warehouse

  • Asked ChatGPT

    “What are the best discount variety stores in New Zealand?”

    1. 1Daiso
    2. 2Kmart NZ
    3. 3The Warehouse

  • Asked ChatGPT

    “What's the best discount variety store in New Zealand for home essentials?”

    1. 1The Warehouse
    2. 2Kmart NZ
    3. 3Look Sharp

  • Searched Google, AI Overview

    “gift stores nz”

    1. Searched Google, AI Overview

      “variety store nz”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which discount variety stores compete with The Warehouse?

    The Warehouse against discount variety stores in New Zealand, by month

    Share of searches by month for Kmart NZ, The Warehouse, Look Sharp. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKmart NZThe WarehouseLook SharpDaiso
    Oct 202566.7%20.7%11.6%0.92%
    Nov 202572.1%23.1%3.9%0.84%
    Dec 202569.7%25.8%3.6%0.84%
    Jan 202669.9%26.1%3%1%
    Feb 202668.4%25.2%5.2%1.3%
    Mar 202671.3%22.8%4.7%1.2%
    Apr 202673.5%21.8%3.7%0.97%
    May 202669.5%24.5%5%1%
    Jun 202673.1%20.6%5.2%1%
    Jul 202673.2%20.4%5.2%1.3%
    Aug 202672.2%20.4%6.3%1.1%
    Sep 202672.4%20.3%6.2%1.1%

    1. 1.Kmart NZ

      72.4%

      Held 1st. 1.1M estimated branded searches, +0.54% vs prior month. Share +0.1 points.

    2. 2.The Warehouse

      20.3%

      Held 2nd. 306K estimated branded searches, +<0.01% vs prior month. Share -0.1 points.

    3. 3.Look Sharp

      6.2%

      Held 3rd. 94K estimated branded searches, -0.63% vs prior month. Share -0.1 points.

    4. 4.Daiso

      1.1%

      Held 4th. 16.6K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between The Warehouse and its closest rivals

    Every comparison with The Warehouse

    31 comparisons

    How has branded search demand for The Warehouse changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for The Warehouse in New Zealand fell from 375K to 307K.
    • Across the 12 months ending September 2026, The Warehouse’s share of searches among discount variety stores in New Zealand peaked at 26.1% in January 2026 and was lowest at 20.3% in September 2026.

    How did search popularity change for New Zealand discount variety stores in September 2026?

    2 changes

    1. Estimated monthly branded searches for Look Sharp in New Zealand fell 55.2% over 12 measured months, from 210K to 94K in September 2026.

    2. Estimated monthly branded searches for The Warehouse in New Zealand fell 18.1% over 12 measured months, from 374K to 306K in September 2026.

    How are The Warehouse’s branded searches counted?

    19 search terms

    Brandwave collects information about searches that people make online using The Warehouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • chromecast the warehouse
    • rug the warehouse
    • The Warehouse
    • the warehouse app
    • the warehouse bbq
    • the warehouse bedding
    • the warehouse chocolates
    • the warehouse clothing
    • the warehouse cushion
    • the warehouse fans
    • the warehouse homeware
    • the warehouse lego
    • the warehouse mattress
    • the warehouse phones
    • the warehouse pool
    • the warehouse pot
    • the warehouse sheets
    • the warehouse toys
    • thewarehouse toys

    Do you work for The Warehouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does The Warehouse compete?

    The Warehouse is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    online retailers and marketplaces3rd of 147%Show ranking
    homeware retailers3rd of 1014.8%Show ranking
    Department stores3rd of 515.7%Show ranking
    Toy retailers2nd of 819.4%Show ranking
    Discount variety stores2nd of 420.3%Shown above
    Video game retailers1st of 532%Show ranking
    Creator with pink hair and a pink jacket

    Is The Warehouse your brand?

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