The Warehouse vs Toyworld:Which is more popular by branded search in New Zealand?
In August 2026, The Warehouse had more branded searches than Toyworld among toy retailers in New Zealand. The Warehouse was estimated to have 403K branded searches compared to Toyworld’s 52.7K, and held a 17.3% Share of Search versus Toyworld’s 2.3%.
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Which is more popular in search, The Warehouse or Toyworld?
Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Warehouse, Toyworld. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the The Warehouse and Toyworld comparison changed over the last 12 months?
3 findings
- The Warehouse was ahead of Toyworld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, The Warehouse’s estimated Share of Search among toy retailers in New Zealand moved from 18% to 17.3%, and its estimated monthly branded searches moved from 473K to 403K.
- Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K.
How did search popularity change for New Zealand toy retailers in August 2026?
1 change
In August 2026, The Warehouse lost estimated Share of Search among toy retailers in New Zealand, from 17.9% to 17.3%.
How each brand is measured
Brandwave collects information about searches that people make online using The Warehouse’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Warehouse
35 branded search terms
- chromecast the warehouse
- rug the warehouse
- The Warehouse
- the warehouse app
- the warehouse bbq
- the warehouse bedding
- the warehouse cell phones
- the warehouse chocolates
- the warehouse clothing
- the warehouse cushion
- the warehouse easter eggs
- the warehouse easter hours
- the warehouse fans
- the warehouse foam mattress
- the warehouse home decor
- the warehouse homeware
- the warehouse lego
- the warehouse mattress
- the warehouse near me
- the warehouse new zealand
- the warehouse nz
- the warehouse online
- the warehouse petone lower hutt
- the warehouse phones
- the warehouse pool
- the warehouse pot
- the warehouse sheets
- the warehouse store
- the warehouse the base
- the warehouse toys
- the warehouse washing machine
- thewarehouse co nz
- thewarehouse nz
- thewarehouse online
- thewarehouse toys
Toyworld
20 branded search terms
- nee doh toyworld
- sylvanian families toyworld
- toys toyworld
- toyworld
- toyworld bayfair
- toyworld co nz
- toyworld hours
- toyworld jellycat
- toyworld marshland
- toyworld near me
- toyworld northwest
- toyworld nz
- toyworld online
- toyworld st lukes
- toyworld sylvia park
- toyworld tower junction
- toyworld toy shop
- toyworld toy store
- toyworld transformers
- toyworld westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.