Pop Mart vs Toyworld:Which is more popular by branded search in New Zealand?
In August 2026, Toyworld had more branded searches than Pop Mart among toy retailers in New Zealand. Toyworld was estimated to have 52.7K branded searches compared to Pop Mart’s 28.8K, and held a 2.3% Share of Search versus Pop Mart’s 1.2%.
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Which is more popular in search, Pop Mart or Toyworld?
Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyworld, Pop Mart. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Pop Mart and Toyworld comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Toyworld took it in December 2025, Pop Mart took it in January 2026, Toyworld took it in February 2026.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand moved from 4.9% to 1.2%, and its estimated monthly branded searches moved from 130K to 28.8K.
- Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K.
How did search popularity change for New Zealand toy retailers in August 2026?
1 change
Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pop Mart’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pop Mart
27 branded search terms
- blindbox popmart
- labubu
- molly pop mart
- one piece popmart
- pop mart
- pop mart characters
- pop mart molly
- pop mart near me
- pop mart new zealand
- pop mart nz
- pop mart online
- pop mart spongebob
- pop mart stocks
- pop mart toys
- popmart
- popmart blindbox
- popmart collectibles
- popmart com
- popmart near me
- popmart nz
- popmart one piece
- popmart queen street
- popmart teletubby
- popmart toy store
- popmart toys
- spongebob popmart
- teletubby popmart
Toyworld
20 branded search terms
- nee doh toyworld
- sylvanian families toyworld
- toys toyworld
- toyworld
- toyworld bayfair
- toyworld co nz
- toyworld hours
- toyworld jellycat
- toyworld marshland
- toyworld near me
- toyworld northwest
- toyworld nz
- toyworld online
- toyworld st lukes
- toyworld sylvia park
- toyworld tower junction
- toyworld toy shop
- toyworld toy store
- toyworld transformers
- toyworld westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.