Animal Kingdoms vs Toyworld:Which is more popular by branded search in New Zealand?
In August 2026, Toyworld had more branded searches than Animal Kingdoms among toy retailers in New Zealand. Toyworld was estimated to have 52.7K branded searches compared to Animal Kingdoms’ 7.1K, and held a 2.3% Share of Search versus Animal Kingdoms’ 0.31%.
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Which is more popular in search, Animal Kingdoms or Toyworld?
Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toyworld, Animal Kingdoms. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Animal Kingdoms and Toyworld comparison changed over the last 12 months?
3 findings
- Toyworld was ahead of Animal Kingdoms in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Animal Kingdoms’ estimated Share of Search among toy retailers in New Zealand moved from 0.15% to 0.31%, and its estimated monthly branded searches moved from 4K to 7.1K.
- Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K.
How did search popularity change for New Zealand toy retailers in August 2026?
1 change
Estimated monthly branded searches for Animal Kingdoms in New Zealand rose 77.6% over 11 measured months, from 4K to 7.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Animal Kingdoms’ and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Animal Kingdoms
4 branded search terms
- animal kingdoms
- animal kingdoms nz
- animal kingdoms toy store
- animalkingdoms
Toyworld
20 branded search terms
- nee doh toyworld
- sylvanian families toyworld
- toys toyworld
- toyworld
- toyworld bayfair
- toyworld co nz
- toyworld hours
- toyworld jellycat
- toyworld marshland
- toyworld near me
- toyworld northwest
- toyworld nz
- toyworld online
- toyworld st lukes
- toyworld sylvia park
- toyworld tower junction
- toyworld toy shop
- toyworld toy store
- toyworld transformers
- toyworld westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.