Farmers vs Pop Mart:Which is more popular by branded search in New Zealand?
In August 2026, Farmers had more branded searches than Pop Mart among toy retailers in New Zealand. Farmers was estimated to have 588K branded searches compared to Pop Mart’s 28.8K, and held a 25.2% Share of Search versus Pop Mart’s 1.2%.
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Which is more popular in search, Farmers or Pop Mart?
Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmers, Pop Mart. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Farmers and Pop Mart comparison changed over the last 12 months?
3 findings
- Farmers was ahead of Pop Mart in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmers’ estimated Share of Search among toy retailers in New Zealand moved from 21.6% to 25.2%, and its estimated monthly branded searches moved from 567K to 588K.
- Across the 11 months ending August 2026, Pop Mart’s estimated Share of Search among toy retailers in New Zealand moved from 4.9% to 1.2%, and its estimated monthly branded searches moved from 130K to 28.8K.
How did search popularity change for New Zealand toy retailers in August 2026?
2 changes
In August 2026, Farmers gained estimated Share of Search among toy retailers in New Zealand, from 22.5% to 25.2%.
Estimated monthly branded searches for Pop Mart in New Zealand fell 77.8% over 11 measured months, from 130K to 28.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Farmers’ and Pop Mart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers
19 branded search terms
- calvin klein underwear farmers
- Farmers
- farmers bedding
- farmers bonds underwear
- farmers calvin klein
- farmers calvin klein underwear
- farmers clothing
- farmers co nz
- farmers fayreform bras
- farmers finance
- farmers home decor
- farmers homeware
- farmers near me
- farmers nz
- farmers online
- farmers store
- farmers toy store
- farmers toys
- fayreform bras farmers
Pop Mart
27 branded search terms
- blindbox popmart
- labubu
- molly pop mart
- one piece popmart
- pop mart
- pop mart characters
- pop mart molly
- pop mart near me
- pop mart new zealand
- pop mart nz
- pop mart online
- pop mart spongebob
- pop mart stocks
- pop mart toys
- popmart
- popmart blindbox
- popmart collectibles
- popmart com
- popmart near me
- popmart nz
- popmart one piece
- popmart queen street
- popmart teletubby
- popmart toy store
- popmart toys
- spongebob popmart
- teletubby popmart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.