Kmart NZ vs Toyworld:Which is more popular by branded search in New Zealand?
In August 2026, Kmart NZ had more branded searches than Toyworld among toy retailers in New Zealand. Kmart NZ was estimated to have 1.1M branded searches compared to Toyworld’s 52.7K, and held a 47.7% Share of Search versus Toyworld’s 2.3%.
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Which is more popular in search, Kmart NZ or Toyworld?
Compare the stores New Zealanders buy toys and games from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kmart NZ, Toyworld. The figures are in the table below the chart.
View monthly share of search table
| Month | Kmart NZ | Farmers | The Warehouse | Mighty Ape | Toyworld | Pop Mart | Animal Kingdoms |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 21.6% | 18% | 6.5% | 2% | 4.9% | 0.15% |
| Nov 2025 | 45.4% | 22.3% | 18.6% | 8.2% | 2.5% | 2.9% | 0.12% |
| Dec 2025 | 43.1% | 21.1% | 20.7% | 8.7% | 3.4% | 2.9% | 0.12% |
| Jan 2026 | 49.1% | 17.2% | 22.7% | 6.8% | 1.8% | 2.3% | 0.18% |
| Feb 2026 | 46.9% | 19.7% | 21.7% | 6.4% | 1.9% | 1.9% | 1.5% |
| Mar 2026 | 49.2% | 20.9% | 19.9% | 5.8% | 1.8% | 1.6% | 0.78% |
| Apr 2026 | 50.5% | 21.1% | 19% | 5.5% | 2% | 1.3% | 0.62% |
| May 2026 | 44.7% | 25.5% | 19.5% | 5.8% | 2.2% | 1.8% | 0.44% |
| Jun 2026 | 49.4% | 22.4% | 18% | 6.3% | 2.4% | 1.2% | 0.38% |
| Jul 2026 | 49.9% | 22.5% | 17.9% | 6.2% | 2.1% | 1.1% | 0.32% |
| Aug 2026 | 47.7% | 25.2% | 17.3% | 6% | 2.3% | 1.2% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Kmart NZ and Toyworld comparison changed over the last 12 months?
3 findings
- Kmart NZ was ahead of Toyworld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kmart NZ’s estimated Share of Search among toy retailers in New Zealand moved from 46.7% to 47.7%, and its estimated monthly branded searches moved from 1.2M to 1.1M.
- Across the 11 months ending August 2026, Toyworld’s estimated Share of Search among toy retailers in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 53.3K to 52.7K.
How did search popularity change for New Zealand toy retailers in August 2026?
1 change
In August 2026, Kmart NZ lost estimated Share of Search among toy retailers in New Zealand, from 49.9% to 47.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Kmart NZ’s and Toyworld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kmart NZ
50 branded search terms
- air fryer kmart
- bicycle kmart nz
- clothes airer kmart nz
- fan kmart nz
- flip out sofa kmart nz
- folding table kmart nz
- food warmer kmart nz
- hastings kmart
- hawaiian shirts kmart nz
- juicer kmart nz
- Kmart
- kmart albany nz
- kmart bayfair
- kmart bed side table
- kmart bedding
- kmart botany
- kmart co nz
- kmart dresses
- kmart fan
- kmart home decor
- kmart homeware
- kmart manukau
- kmart nz
- kmart nz bethlehem
- kmart nz chairs
- kmart nz christchurch
- kmart nz clothing
- kmart nz dunedin
- kmart nz henderson
- kmart nz manukau
- kmart nz near me
- kmart nz online
- kmart nz palmerston north
- kmart nz toys
- kmart nz whangarei
- kmart online
- kmart online sales
- kmart petone
- kmart rotorua nz
- kmart st lukes
- kmart sylvia park
- kmart te rapa
- kmartnz
- kmartnz near me
- kmartnz online
- richmond kmart
- shoes rack kmart
- side table kmart nz
- sylvia park kmart
- treadmill kmart nz
Toyworld
20 branded search terms
- nee doh toyworld
- sylvanian families toyworld
- toys toyworld
- toyworld
- toyworld bayfair
- toyworld co nz
- toyworld hours
- toyworld jellycat
- toyworld marshland
- toyworld near me
- toyworld northwest
- toyworld nz
- toyworld online
- toyworld st lukes
- toyworld sylvia park
- toyworld tower junction
- toyworld toy shop
- toyworld toy store
- toyworld transformers
- toyworld westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.